Location: US Department: Sales and Marketing NextLabs is hiring a Senior Marketing Data Analyst. Public snippets describe the role as owning complex analytics, reporting, business insights, event-management analytics, and performance optimization across marketing channels.

Responsibilities

Lead large, complex analytics and reporting projects. Deliver accurate, accessible, repeatable business reporting and insights for stakeholders at all levels. Apply broad knowledge of business and data landscape, standardized reporting, experimentation, and analysis.

Support performance discussions across multiple channels. Help the business use data and insights to improve event-management efforts and campaign efficacy. Provide rhythm-of-business analytics support, actionable insights, and recommendations.

Optimize and scale flagship events and marketing programs. Use customer/stakeholder-focused analysis and UX best practices so insights are easy to consume. Communicate through visualization, presentation, and storytelling.

Target background Senior marketing analytics / data analyst experience. Strong reporting, experimentation, channel-performance analysis, and insight generation. Ability to communicate data through dashboards, presentations, and storytelling.

Experience supporting marketing, events, campaign optimization, or demand generation.