The Integrated Campaign Specialist is a key member of CNPS’s Public Affairs team, a multidisciplinary group leading the organization’s external and internal communications, digital strategy, public policy, public engagement, partnerships, and publications. In this role, you will develop and execute integrated digital campaigns that support CNPS’s conservation, policy, and organizational growth goals. You will work across channels to engage diverse audiences, drive meaningful action, and continuously improve campaign performance through data and analysis.

CNPS’s work is centered on multi-year campaigns designed to achieve measurable, mission-driven outcomes; such as advancing legislation, growing membership and donations, and increasing public engagement. This role plays a central part in translating those priorities into coordinated campaigns that deliver results. You will also significantly contribute to coalition-based initiatives partnering with external organizations and providing both strategic recommendations and hands-on tactical implementation to advance shared goals related to public lands, achieving a goal of protecting 30% of California’s land and waters by 2030, increasing urban biodiversity, and climate resilience.

This role reports to the Senior Director of Public Affairs and serves as their backup and a communications lead for the coalitions; developing and distributing agendas for meetings and tracking and following up on action items. This is a highly collaborative, hands-on role for a strategic communicator who can move fluidly between building campaign plans, executing tactics, and analyzing results Integrated Campaign Strategy & Execution (35%) Lead the development and execution of integrated campaigns aligned with CNPS’s priority initiatives. Design and optimize audience journeys and conversion funnels across channels.

, email drip campaigns, action alerts, landing pages, forms, and digital content). Partner with internal teams (Conservation, Development, and Public Affairs) to drive engagement, member growth, and donations. This will include supporting the growth and activation of CNPS’s Advocacy Corps.

Track campaign performance and translate insights into clear, actionable improvements. Strategic Coalition Engagement and Support (35%) Contribute to digital strategy and implementation for CNPS-led and partner coalitions. Actively participate in coalition partner meetings on communications goals, objectives, and tactics.

Provide input on digital engagement to drive engagement and conversions both proactively and at times of rapid response.

Responsibilities

are assigned to CNPS, and communicating these to appropriate CNPS staff. Coordinate coalition and Public Affairs activities to fulfill communications and advocacy deliverables at key moments of opportunity or risk. Get things done in a strategic, timely, and creative fashion and remain adept at gathering input and feedback from multiple partners and collaborators.

Content Strategy, Technical and Editorial Development (35%) Develop clear, compelling messaging and calls to action tailored to audiences at different stages of engagement using multiple platforms. Manage and contribute to a multi-channel content calendar aligned with campaign priorities. Conceptualize and develop campaign content deliverables including but not limited to email content, landing pages, forms, social media content, video and photo content, infographics, and more across channels, including email, web, and social media.

Collaborate with colleagues to develop campaign concepts and assets. Contribute to broader communications efforts, including but not limited to scripting, filming and appearing on camera in CNPS’ social media videos, contributing content to CNPS’ annual and quarterly reports, and writing other communications and marketing materials.

Requirements

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