Brand Manager Hungary

This is a fixed-term opportunity for about 2 years time. About the Position This is a standout opportunity to lead brand activation across our most iconic brands — Rama, Flora, ProActiv, Delma and Liga— in the Hungarian market. As our Brand Manager, you’ll own the full marketing agenda for your region, driving strategy and execution across the 6Ps.

From insight-led campaigns to innovation launches, packaging development and commercial alignment, you’ll be at the heart of our growth engine. You’ll report to the Group Brand Activation Manager EE and collaborate closely with cross-functional teams across Sales, Finance, RGM, Category, R D and Customer Marketing. This is a high-impact role for someone who thrives on ownership, agility and delivering results — and is ready to grow with the brands.

Key Responsibilities

, Nielsen, YouGov, Kantar) Use data to drive decision-making and establish scorecards across functions Manage A P budgets with a focus on ROI across media, digital and in-store activations Track marketing budgets and manage vendor relations Report campaign performance and assess impact against business goals Own the full P L for your brands and countries Product Packaging Development Support development of new products and line extensions Assist in packaging design and updates, ensuring compliance with food regulations Coordinate sensory evaluations and taste tests with internal teams or agencies Work with legal and regulatory teams to ensure packaging and communications meet safety and labelling laws Manage updates to nutritional information, ingredient lists and claims Marketing Campaign Execution Plan and execute ATL (TV, radio, print) and oversee BTL (in-store, sampling, events) campaigns Collaborate with digital teams on social media and influencer marketing Track campaign KPIs including reach, engagement and ROI Cross-functional Collaboration Work closely with Sales, Trade Marketing, Finance, RGM, Category and R D teams Align brand and commercial strategies for product launches and availability Partner with external agencies (creative, media, PR) and suppliers Consumer Market Insights Conduct consumer and shopper research to identify growth opportunities Translate insights into compelling brand propositions and strategic initiatives Analyse market data to track brand performance and category dynamics Monitor competitor products, pricing and promotional strategies Project Leadership Lead and coordinate projects across departments with agility and ownership Ensure smooth execution of campaigns and innovation pipelines What Does It Take to Be Successful? We’re looking for a proactive, commercially minded brand leader with a passion for plant-based food and a drive to deliver results across diverse markets.