Senior Demand Generation Lead, Digital Campaigns

A Little About Us EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for transactional, analytical, and AI workloads across any cloud, anywhere. EDB empowers enterprises to control risk, manage costs and scale efficiently for a data and AI led world. Serving more than 1,500 customers globally and as the leading contributor to the vibrant and fast-growing PostgreSQL community, EDB supports major government organizations, financial services, media and information technology companies.

EDB’s data-driven solutions enable customers to modernize legacy systems and break data silos while leveraging enterprise-grade open source technologies. 999% high availability with mission critical capabilities built in such as security, compliance controls, and observability. com Role Overview We are seeking a strategic Sr Demand Generation Manager to lead high-impact global pipeline initiatives across EDB's enterprise growth motion.

This role will own the strategy, orchestration, and optimization of integrated demand programs that drive measurable pipeline, accelerate revenue opportunities, and strengthen EDB's market position across key segments. We're looking for a forward-thinking marketer who is energized by agentic AI — someone excited to bring AI-enabled tools and autonomous agents into everyday demand gen operations to innovate, streamline execution, and unlock new levels of pipeline efficiency. As a senior individual contributor, you will influence cross-functional go-to-market strategy across Marketing, Sales, SDR, Product Marketing, and Operations while serving as a leader in modern, data-driven demand generation practices.

You will balance strategic planning with operational excellence, bringing a strong point of view on audience targeting, funnel optimization, campaign architecture, and pipeline acceleration — and on how AI agents and automation can be deployed to scale personalization and reduce manual effort across the funnel.

Key Responsibilities

Agentic AI Marketing Innovation Champion the adoption of AI-enabled marketing tools and agentic workflows across the demand gen function, identifying opportunities to automate manual tasks and accelerate campaign execution. Pilot and scale AI agents for lead curation, scoring, and enrichment — improving speed-to-lead and lead quality without added headcount. Partner with marketing, sales and product leaders to evaluate and integrate emerging AI marketing technologies — content generation, predictive analytics, intent data, and personalization engines — into the demand gen tech stack.

Act as an internal advocate for innovation, bringing a test-and-learn mindset to how agentic AI can reshape campaign planning, targeting, and funnel management. Integrated Campaign Strategy Execution Design and execute integrated, multi-channel demand generation campaigns that connect paid, owned, and earned touchpoints into cohesive buyer journeys – from awareness to conversion, increasingly leveraging AI-enabled tools to personalize content and messaging at scale. Support cross-functional campaign planning across Product Marketing, Sales, SDR, and Revenue Operations to align messaging, targeting, and pipeline goals for strategic growth initiatives.

Build campaigns with a strong inbound lens: develop and optimize programs (SEO-aligned content, gated assets, webinars, nurture) that attract and convert net-new prospects and grow inbound lead volume. Plan and execute across internal and vendor/publication channels including email, digital advertising, content syndication, webinars, and social – ensuring channel strategy ladders up to campaign goals. Drive promotion of EDB assets (eBooks, webinars, demos, case studies, whitepapers) across SEM and Display, paid and owned channels, optimizing placement and messaging to maximize engagement and conversion.