Senior Integrated Campaigns Manager

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales

Compensation

is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

We’re welcoming equally driven individuals who are excited about creating something big!

leaders. Drive community member acquisition, onboarding, engagement, and retention efforts, ensuring the community continues to grow as a high-value audience and relationship-building engine. Manage community programming strategy and logistics , including speaker coordination, session planning, run-of-show development, attendee communications, reminders, and post-event engagement.

About The Team

ai’s growth engine. ai brand is perceived in the market. We're strategic, creative, and relentlessly focused on building one of the most exciting, differentiated brands in the revenue technology space.

We’re also a small team with ambitious goals, which means this is a high-ownership role for someone who can bring structure, momentum, and executional excellence to the campaigns and programs that matter most. What you'll be doing We're looking for a S enior Integrated Campaigns Manager to own the planning, execution, and optimization of high-impact marketing campaigns across our community, events, and content. ai’s biggest marketing investments into repeatable, measurable growth engines.

You’ll play a pivotal role in bringing our community, virtual events, in-person programs, and thought leadership campaigns to market in a coordinated way, making sure every campaign has a clear audience, message, channel plan, follow-up motion, and business outcome. This role is for someone who can bridge strategy and execution: taking high-level marketing priorities and turning them into campaigns that are well-planned, well-promoted, well-run, and meaningfully connected to business outcomes. You understand the “why” behind the work, know how to shape the “how,” and can own the details that make campaigns successful in practice.

Success in this role means our most important campaigns are never one-off efforts. They are thoughtfully planned, tightly executed, consistently repurposed, and clearly connected to pipeline, community growth, relationship-building, and brand authority. ai’s highest-priority marketing initiatives, including community programs, major virtual events, in-person programs, and seasonal initiatives.

Responsibilities

, sales follow-up, and reporting. Ensure every major campaign has a defined ICP, message, offer, distribution plan, sales follow-up motion , and success metrics. Partner closely with internal teams, external community members, SMEs, partners, and executive leadership to keep campaigns aligned, focused, and moving.

Identify opportunities to make campaigns more efficient, repeatable , and scalable over time. ai turns campaign engagement into meaningful next steps. Partner closely with Sales to align campaign strategy and execution across target accounts , audience segmentation, outreach, follow-up, and pipeline generation, ensuring every campaign drives measurable business outcomes.