Senior PR & Influencer Manager – DACH, Netherlands, Poland & CEE

Our Story Launched in 2015, S ol de J aneiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. S ol de J aneiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances. Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany.

Our commitment to excellence has earned high-profile honors, including being named one of TIME1 00’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace . These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

What You'Ll Do

We are looking for a highly connected culturally relevant, entrepreneurial and commercially minded PR Influencer Manager to lead our creators marketing, cultural campaigns, events and agency management efforts across DACH, the Netherlands, Poland and selected CEE markets, with a strong focus on Germany. This is a hands-on role for a relationship builder who thrives in a fast-paced environment, understands local cultural nuances communities, and has an exceptional network of creators, influencers, talent managers, media, agencies and retail partners. The ideal candidate combines strategic thinking with flawless execution and understands how PR, influencer marketing and events contribute to both brand desirability, commercial performance and community building.

The candidate must demonstrate strong business acumen and act as a strategic partner to Marketing, Commercial and Retail teams to drive awareness, engagement and sales across the region. What You'll Be Working On Strategic Communications Influencer Marketing Develop and execute integrated PR, influencer, creator and event strategies across DACH, Netherlands, Poland and CEE. Identify emerging cultural trends, social conversations and opportunities relevant to local audiences and fandom.

Create locally relevant campaigns rooted in consumer insights, market dynamics, cultural moments highly relevant communities. Ensure strong alignment between brand objectives, retailer priorities and commercial opportunities. Influencer Creator Relations Build, nurture and maintain strong relationships with key creators, influencers, talent managers, media contacts and industry stakeholders across the region.

Develop long-term creator partnerships that drive both brand affinity and business impact. Partner with retailers and agencies to maximize earned and paid influencer opportunities. Organize regular creator engagement moments, networking events and relationship-building initiatives.

PR Media Relations Develop and execute local PR strategies supporting brand launches, product innovations and key business moments. Build and maintain strong relationships with beauty, lifestyle and business media. Monitor media coverage, competitor activity and industry trends.

Support reputation management and ensure consistent brand positioning across markets. Agency Partner Management Manage PR, influencer and event agencies across the region. Set clear KPIs, objectives and performance expectations.

Monitor deliverables, budgets, timelines and reporting. Drive accountability, efficiency and continuous optimization across agency partnerships. Build briefs and creative campaigns with partners, with a suggestion of the best agencies to oversee new projects Campaign Management Reporting Oversee campaign execution from briefing through delivery.

Manage and monitor campaign performance through CreatorIQ and other relevant tools. Track KPIs, budget utilization and ROIs activations Provide actionable insights and recommendations to optimize future performance.