Manager, Planning

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . 2788 - Manager, Performance Planning Role Summary and Impact The Agency: EssenceMediacom, part of WPP, is a new breed of media agency.

Grounded in analytics insights and powered by data technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data technology, built for people algorithms, built around diverse schools of thought, built to test learn at scale, and, crucially, built to evolve.

The Client: BT Group Looks after BT, EE, Plusnet and Enterprise, Open Connect is the team within WPP Media. It is a brand that pushes the boundaries of innovation – it was the first brand to launch 4G, launched EETV before SkyQ and was the first brand to launch 5G. They expect their agency to challenge norms and develop new ideas to help deliver on the objective of showing their customers that the brand truly understands them.

For this reason, staying on top of the latest media opportunities, audience research and effectiveness data is essential. The Role: Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in flight cross-channel optimisation reporting and post-campaign analysis.

We are our clients’ key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA. Performance Planning focusses on campaigns aiming to drive a response. In this case sales and revenue.

Responsibilities

: Support senior media planners to manage tasks within the team, working more independently on smaller campaigns and liaising closely on larger projects. Allocate budget appropriately between channels. Contribute to clear briefs to Activation and collaborative sessions to deliver these.

Evaluate responses from the Activation team and work with them to finalise channel and publisher selections and budgets. Own the overall plan supporting with updates and optimisations Maintain the testing plans and supporting material. Manage campaign launches.

Create and manage cross-channel reporting templates Collate and quality assure in-channel Activation reports and develop insights and recommendations for the weekly cross-channel report. Contribute in client presentations and manage relationships with junior clients. Take responsibility for the collaboration and delivery of creative specs.

Meet with vendors and have a relevant point of view on their offering. Contribute to case studies that can be shared internally as learning and best practice. Train and manage Media Planning Execs to deliver high-quality output.