About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . About WPP Media WPP is the creative transformation company.

We use the power of creativity to build better futures for our people, planet, clients and communities. com. WPP Media is WPP’s global media collective.

In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.

In this role it will be critical to embrace WPP WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

Commerce Data Analyst Job Description We are seeking a Commerce Data Analyst to support our growing Commerce practice across a portfolio. This role will be responsible for gathering, analyzing, and synthesizing commerce, retail, category, and shopper data to uncover actionable insights that drive client growth. The ideal candidate combines strong analytical capabilities with intellectual curiosity and business acumen.

They are comfortable working with large datasets, identifying trends and opportunities, and translating findings into clear recommendations for both internal teams and client stakeholders. This role will support both new business initiatives and existing client engagements, partnering closely with our Commerce Strategy and Activation teams.

Key Responsibilities

Data Analysis Insights Analyze commerce, category, retailer, and shopper data to identify growth opportunities, competitive threats, and emerging trends. Develop actionable insights that help solve client business challenges and inform commerce strategies. Translate complex datasets into clear, concise narratives and recommendations for internal and external stakeholders.

Conduct category, brand, retailer, and competitive analyses across multiple verticals. Reporting Intelligence Pull, organize, and maintain data from a variety of syndicated and commerce intelligence platforms. Build recurring and ad hoc reports to support client business reviews, strategic planning, and executive presentations.

Ensure accuracy, consistency, and quality control across all reporting deliverables. Create data visualizations that simplify complex data sets. Client Business Support Support new business pitches by providing market intelligence, category trends, retailer insights, and competitive assessments.

Partner with Commerce Strategy teams on project-based analyses for existing clients. Respond to ad hoc client requests and develop data-driven recommendations. Collaborate with cross-functional teams to connect insights to broader commerce, media, and business objectives.

Data Sources Platforms Experience with or exposure to the following platforms is preferred: Circana Numerator Shalion Amazon Euromonitor Additional experience with retailer, commerce, retail media, or syndicated data platforms is a plus.

Qualifications

Required 3 years of experience in analytics, commerce, retail, shopper marketing, ca

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