CRM Marketing Coordinator (12 month FTC)

This is a 12 month fixed term contract. This posting reflects an existing vacancy. This role is part of our Fanatics inhouse team, where you will be employed by DEPT® but embedded within Fanatics.

JOB PURPOSE The CRM Marketing Coordinator supports CRM planning and execution across multiple business units, and customer programs by trafficking campaigns, coordinating creative workflow, and ensuring high-quality execution from planning through deployment. This will be in partnership with, and under the direction of CRM Strategy leads. This role serves as the operational and organizational connective tissue between CRM Strategy, CRM Operations, Creative, and business stakeholders.

WHAT YOU’LL DO

: Supporting end-to-end campaign trafficking across CRM programs, ensuring campaigns move smoothly from planning through deployment using project management and workflow tools. Serve as the day-to-day liaison between CRM Strategy and CRM Operations teams, maintaining accurate campaign statuses (planned, in progress, ready to build, approved, deployed). Input and maintain campaign IDs, metadata, and execution details within project management platforms.

Monitor daily campaign health and readiness across CRM channels, identifying stalled or at-risk campaigns and driving resolution. Maintain and update CRM marketing calendars with current promotions, seasonal initiatives, historical performance references, and key business milestones. Proof and QA email and SMS campaigns as a final quality-control layer, including content accuracy, creative continuity, audience targeting, suppressions, links, and promotional details.

Coordinate creative workflows and support adherence to established processes, help maintain standards, naming conventions, timelines, and approvals across internal teams and external agency partners. Ensure creative assets adhere to established campaign naming taxonomy and organizational standards to support efficient development, deployment, and reporting. Source, organize, and package creative assets, campaign details, and product information based on business priorities and promotional calendars.

Proactively identify creative gaps, dependencies, or risks and escalate issues early to protect timelines and campaign quality. Supporting proofing and approvals to ensure content accuracy, creative consistency, and alignment with campaign objectives. Maintain an organized archive of creative assets, campaign history, and performance references to support future campaign planning and optimization.

Compile and organize campaign performance data, reports, and spreadsheets to support CRM Strategy teams in evaluating results and identifying optimization opportunities. Assist with campaign documentation, project tracking, process improvements, and other operational initiatives that support efficient CRM execution. Provide flexible support across the CRM team as business needs arise, helping ensure continuity, speed, and quality of execution.

Support ongoing process improvement efforts by identifying workflow efficiencies and opportunities to enhance campaign operations. WHAT YOU BRING: 3+ years of experience in CRM, email marketing, digital marketing, project coordination, e-commerce, retail marketing, or related fields. Bachelor's degree in Marketing, Business, Communications, or a related field a plus.

Experience working with project management platforms, marketing calendars, and campaign workflows. Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously. Exceptional attention to detail and commitment to quality assurance.

Ability to work effectively across cross-functional teams and build collaborative relationships. Strong written and verbal communication skills. Analytical mindset with comfort working with campaign data and reporting.

Proficiency in Microsoft Excel and other productivity tools. Ability to thrive in a fast-paced, deadline-driven environment.