Sr. Manager Marketing - Integrated - Southwest Austin River Park

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer! A Brief Overview The Sr Manager Marketing-Integrated is responsible for the development and execution of marketing and promotional plans for shows.

This position will execute long-term marketing initiatives and oversee issues and risks that affect the marketing campaign. The Sr Manager Marketing-Integrated will work with artist managers, agents and marketing teams to develop effective integrated marketing plans that will reach the correct demographic and target customers appropriate for each show. In addition, this position will work with talent buyers, local and central leadership to oversee execution of best practices across email, social, media buying, customer relationship management, reporting, etc.

Essential Functions: Lead venue launch initiatives including grand opening campaigns, community events, and stakeholder engagement opportunities. Develop and maintain the venue brand identity, ensuring consistency across all consumer-facing touchpoints including website, social channels, signage, in-venue assets, and customer communications. Responsible for the development and execution of marketing and promotional plans for shows.

Develop and execute long-term marketing initiatives. Oversee issues and risks affecting the marketing campaign. Generate marketing budget, book and account for advertising and media ensuring funds are allocated to correct partners.

Manage advertising settlements for each show to ensure those are settled accordingly. Work with national tour director, talent buyers, and regional marketing director to plan the marketing spend. Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.

Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions. Develop digital advertising plans to optimize campaigns for best performance to drive ticket sales. Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.

Oversee publicity, advance press interviews, secure and manage artist availability for promotions with management, label and public relations agencies. Develop and pitch promotions to media outlets. Contact radio and schedule radio time and set up giveaways.

Build and maintain relationships with local businesses for promotional opportunities. Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails, banners and promotions. Identify and cultivate strategic partnerships with tourism organizations, chambers of commerce, convention and visitor bureaus, universities, sports organizations, and community groups to increase venue visibility and engagement.