Senior Director, Ad Measurement & Insights

Teamwork makes the stream work. , Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV.

Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution.

We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About The Role

Roku is seeking a Senior Director of Ad Measurement, Insights, Analytics Research to lead one of the most strategically important functions within our advertising business. This is a senior leadership role responsible for defining Roku's measurement vision, scaling a world-class team, and establishing Roku as the gold standard for advertising effectiveness in the streaming era — for both brand and performance marketers. In this role, you will own the full measurement lifecycle — from strategy and methodology to delivery and go-to-market — across all advertiser verticals and ad products.

Critically, you will serve as the connective tissue across Roku's internal functions — bridging Ad Sales, Client Services, Product and Marketing— ensuring that measurement insights flow across teams and translate into action. You will serve as Roku's external voice of measurement authority: representing the company at industry conferences, bodies and panels, building Roku's reputation as the most credible measurement partner in streaming. The ideal candidate is a proven measurement leader who combines deep technical expertise with executive-level influence, a sharp instinct, and the ability to inspire a high-performing team.

An AI-first mindset is non-negotiable: you will be expected to actively champion and deploy AI tools across the team's workflows — from automating report generation and scaling insight delivery to using AI agents for data analysis — enabling the team to move faster, do more with less, and focus human effort where it matters most. For New York Only - The estimated annual base salary for this position is between $320,500 - $373,750.

Compensation

packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

Benefits

, parental leave, wellness

, and paid time off. What you'll be doing Team Leadership Org Development Lead, mentor, and grow a team of talented measurement and analytics leads across verticals and measurement disciplines. Define team structure and career development frameworks to build and retain top-tier measurement talent and ensure the team is best supporting Roku’s sales arm and client set Foster a culture of intellectual rigor, curiosity, collaboration, and ownership — and champion a team-wide shift toward AI-augmented ways of working.

Set clear goals and operating rhythms; drive accountability against team OKRs and business outcomes. Measurement Strategy Insights Innovation Define and own Roku's comprehensive ad measurement strategy, spanning brand lift, reach frequency, incremental reach, sales lift, attention, attribution, and media mix modeling — built to serve both brand and performance marketers, across Enterprise, Indy and M E. Drive the evolution of Roku's 1P measurement capabilities, leveraging ACR data, platform-level streaming behavior, and audience insights to build differentiated solutions unavailable elsewhere.

Work in conjunction with product and CS to scale these solutions for all advertisers.