Overview At Brooklinen, we’re building the future of comfort — thoughtfully, ambitiously, and with intention — nurturing our customers, our team, and the work that helps us grow in a way that feels human and sustainable. , known for premium quality, thoughtful design, and a deep belief that comfort creates happiness in the home. As the business continues to scale across channels and complexity, we’re entering a new chapter that requires stronger operational infrastructure and clearer enterprise execution.

We’re hiring a Senior Product Marketing Manager to define how our products show up in the market from initial concept through launch and ongoing optimization. This role sits within Brand and at the intersection of Product, Merchandising, Ecommerce, and Creative, shaping how product truth translates into clear, compelling customer-facing storytelling that drives consideration and supports conversion. This is not a traditional campaign role.

You will focus on defining what we say, why it matters, and how it shows up consistently across channels, partnering closely with Ecommerce, who owns testing and performance outcomes.

What You'Ll Do

Define Product Positioning Narrative Establish clear, differentiated positioning across key categories (bedding, bath, etc.) Translate product features into compelling, customer-first value propositions Define who each product is for by identifying target customer cohorts and use cases (e.g., hot sleepers, first apartment, luxury upgrader) Develop cohort-specific messaging and descriptors that make product fit immediately clear to the customer Build consistent product storytelling frameworks that scale across site, email, paid, and retail Lead Go-to-Market Strategy Own GTM strategy for product launches and key commercial moments Partner with Product and Merchandising to shape how products are brought to market not just when Ensure launches have clear messaging, audience definition, and success criteria Drive alignment across teams so launches are executed with clarity and consistency Shape Product Content Strategy (in partnership with Ecommerce) Define the messaging and content strategy that powers PDPs and performance channels Partner with Ecommerce, who owns testing and conversion outcomes, to: Evolve PDP messaging and product education Inform testing priorities and hypotheses Translate performance insights into clearer, more effective storytelling Leverage Customer Market Insight Develop a deep understanding of customer motivations, behaviors, and purchase drivers Analyze competitive positioning and identify opportunities to differentiate Use insights to inform product messaging, launch strategy, and future opportunities Drive Cross-Functional Alignment Act as a connector across Product, Merchandising, Creative, Ecommerce, and Performance teams Bring structure and clarity to how product stories are developed and executed Strengthen alignment between product creation, brand expression, and customer demand What Success Looks Like Clear, differentiated product narratives that resonate with customers Consistency in how products are presented across channels Stronger product consideration and engagement across key categories A more structured, repeatable GTM approach Effective partnership with Ecommerce, where messaging and content support improved performance We're Looking for Someone Who Brings 6–8+ years of product marketing experience (DTC, retail, CPG, or consumer brands) Experience owning positioning, messaging, and GTM execution Strong understanding of how product storytelling influences customer behavior Experience partnering with Ecommerce or Growth teams Ability to operate both strategically and hands-on in a fast-moving environment A structured, insight-driven approach to decision-making Strong cross-functional collaboration and influence skills How You Work We care deeply ab