Associate Director, Paid Social

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . About WPP Media WPP is the creative transformation company.

We use the power of creativity to build better futures for our people, planet, clients and communities. com. WPP Media is WPP’s global media collective.

In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.

In this role it will be critical to embrace WPP WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

About Mindshare: A Leading WPP Media Brand Mindshare delivers Good Growth for its clients.

Benefits

all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. Role Summary Impact As an Associate Director, you will be responsible for overseeing day-to-day operations across both Paid Social and Programmatic channels, serving as a primary point of contact for the client.

You will provide strategic direction, analytical leadership, and execution oversight to deliver highly effective, innovative, and integrated digital media plans.

Key Responsibilities

Integrated Strategy Planning: Formulate holistic Paid Social and Programmatic strategies that align with clients’ business objectives. Drive tactical media plans and define the role of both social and programmatic within the broader media mix. Client Relationship Management: Act as a confident, trusted day-to-day lead for clients.

Lead meetings, present strategic recommendations, and communicate complex data insights clearly to client stakeholders. Data Analysis Insights: Read, synthesize, and analyze complex performance data across channels. Translate quantitative findings into actionable optimization strategies and high-level strategic recommendations for clients.

Execution Oversight: Oversee end-to-end campaign execution, performance, and pacing across key paid social platforms and programmatic DSPs. Skills and Experience Education Experience: Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience, alongside 5+ years of digital experience. Paid Social Expertise: Strong hands-on experience planning, buying, and optimizing campaigns across core social platforms, including Meta, TikTok, X, Snapchat, and Pinterest.

Deep experience with YouTube is highly desired. Programmatic Knowledge: Solid understanding of programmatic buying, DSPs, and the programmatic ecosystem. Direct experience with or knowledge of DV360 and Amazon DSP is highly preferred.

People Management: Proven experience as a people manager with a track record of training and growing junior/mid-level team members.