Account Manager, Programmatic

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . WMGCS-2498 Programmatic Account Manager – L’Oreal International Distribution The Role: The Programmatic Account Manager will be responsible for the full campaign life cycle; in channel planning, managing set up, optimizing campaigns, ensuring delivery to Wavemaker standards, and ending in reporting the results directly to the client.

We have a selection of brand uplift focused clients and those who are more focused on driving a quality website traffic and a direct sale. Managing the execution of display and self-serve programmatic media activity, you will work closely with both the Display Account Director and your Display Account Executive ( in some cases the global hub teams).

Key Responsibilities

: Campaign Management Competently create innovative Display Video media plans designed to achieve specified KPIs Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs Understand the products and solutions that could be relevant for clients that have been developed within the group. Take ownership of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing evaluating tests with methodical accuracy Develop understanding of wider digital media mix to understand the role of display within it Client and Partner Management Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity Develop strong relationships with media owners, tech partners and other service providers to select the most appropriate suppliers for campaigns.

People Management Working with your line manager to ensure the effective management of more junior team members and your direct reports in Delhi, ensuring workloads are sufficiently monitored prioritized to ensure deadlines are met. Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.

, Ad operations team Be an active member of the display team community, presenting in department meetings, sharing learnings, and participating in Sprints to drive the collective knowledge base forward. Operational Excellence The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs. Ensure financial accuracy, integrating the planning and buying process and reconciliation of spends, via buying templates and processes.

Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual.