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Trust Automation, Inc. — San Luis Obispo, California
Trust Automation Trust Automation has over 35 years of experience in custom motors, linear drives, digital drives, and systems which meet the unique needs of its customers. Its product line includes motors, linear drives, digital drives, custom assemblies, and products to fit unique applications and ground-up system design and manufacturing solutions. We design, build and support control and power management systems for the most demanding defense, semiconductor, industrial automation, and medical applications.
Trust Automation is an equal opportunity employer and committed to attracting, hiring, developing, and retaining a skilled, productive, and diverse workforce, personnel with competencies and experience related to the regional and State population. Every employee has an “at-will” relationship with Trust Automation. This means that employment with Trust Automation is at the mutual consent of the employer and the employee and is subject to termination by either party at will, with or without cause or advance notice.
Job Summary This role will lead the identification, development, and advancement of new business opportunities aligned with Trust Automation's capabilities in advanced motion control, power management, custom assemblies, and integrated technical solutions. A key focus will be expanding the company’s presence in power generation and Auxiliary Power Unit (APU) markets, while also supporting broader commercial growth across adjacent applications and industries. The Business Development Manager, Commercial will work closely with leadership and cross-functional teams to define market priorities, build customer relationships, support strategic planning, and convert opportunities into long-term business.
Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Requirements
listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified, to perform the essential functions. Serve as the business development lead for assigned commercial market segments and strategic growth areas.
Identify, qualify, develop, and manage new business opportunities and key customer accounts within commercial and industrial markets. Drive growth initiatives related to power generation, Auxiliary Power Units (APUs), and related integrated power solutions, while also supporting broader commercial opportunities aligned with Trust Automation’s capabilities. Develop and execute market strategies, sales plans, account plans, and territory development efforts to achieve revenue and growth objectives.
Research and identify new market opportunities, customer needs, industry trends, channel relationships, and adjacent applications for Trust Automation products and capabilities. Partner with Sales, Marketing, Product, Engineering, and Operations to align customer needs with technical capabilities, business strategy, and internal execution. Help establish and refine short and long-range commercial sales and marketing objectives in collaboration with senior leadership.
Support pricing strategy by analyzing product cost, price positioning, market competitiveness, and return on investment. Maintain disciplined pipeline development and opportunity tracking, including regular reporting of plans, activities, forecasts, and business development progress to leadership. Coordinate sales efforts for both new and existing accounts, with emphasis on relationship development, account growth, and long-cycle opportunity advancement.
Promote and represent Trust Automation at trade shows, seminars, customer meetings, business events, and other industry-facing activities. Support development of customer-facing and market-facing materials, including presentations, capability statements, promotional materials, and event support tools.