SEO & AI Search Manager

SEO AI Search Manager The Fix-It Group Department: Marketing Reports To: Director of Demand Generation Status: Full-Time, Exempt Position Overview The SEO AI Search Manager is responsible for developing and executing The Fix-It Group's organic search strategy across its portfolio of home service brands. This role owns the strategy, execution, and optimization of Search Engine Optimization (SEO), AI Search Optimization (AEO/AIO/GEO), content strategy, local search, listings management, and digital content distribution to maximize qualified traffic, leads, and revenue. Working closely with the Director of Demand Generation and cross-functional teams, this position develops scalable content and optimization strategies that improve visibility across traditional search engines, AI-powered search platforms, local listings, and third-party discovery channels.

This is a hands-on leadership role that combines strategic planning with execution. The SEO AI Search Manager coordinates internal resources, traditional SEO agencies, AI technology partners, and content distribution vendors to build a unified organic search program that delivers measurable business results. Success in this role requires exceptional content creation, editorial judgment, and brand messaging skills, combined with the ability to leverage SEO and AI technologies to rapidly create, optimize, and distribute high-quality content at scale.

Key Responsibilities

Organic Search Strategy Develop annual and quarterly SEO and AI Search roadmaps aligned with business objectives. Identify opportunities to improve rankings, AI visibility, local search performance, and organic lead generation. Develop content standards and messaging frameworks that strengthen brand consistency while improving search performance.

Partner with cross-functional teams to align search initiatives with business priorities. Monitor industry trends, search algorithm updates, and emerging AI technologies to maintain a competitive advantage. SEO, AI Search Content Strategy Develop and publish a high volume of SEO- and AI-optimized content, including service pages, blogs, FAQs, and supporting website content, with an expected production pace of up to nine pieces per week.

Serve as the organization's content expert, ensuring all digital content reflects a consistent brand voice while maximizing search performance. Identify content opportunities through keyword research, analytics, customer insights, competitive analysis, and operational priorities. Lead content production by coordinating internal resources, traditional SEO agencies, AI technology partners, and content distribution vendors.

Leverage AI tools and agency partners to accelerate content production while maintaining editorial quality, brand consistency, and search performance. Continuously optimize existing content to improve rankings, conversions, and AI visibility. Listings Digital Presence Oversee Google Business Profiles, Apple Maps, Bing Places, Yelp, Angi, BBB, Nextdoor, Yext, and other third-party lead platforms.

Ensure services, promotions, seasonal offers, business information, and brand messaging are consistently represented across all digital properties and third-party platforms. Maintain the master inventory of services and service areas by brand. Technical SEO Prioritize technical SEO initiatives, including indexing, structured data, internal linking, page speed, Core Web Vitals, and site architecture.

Coordinate technical SEO priorities between development teams and agency partners. Support technical audits and implementation of recommended improvements. Performance Analytics Reporting Develop dashboards and reporting that measure SEO, AI Search, content, listings, and overall organic performance.

Monitor rankings, AI visibility, traffic, conversions, revenue, share of voice, and local search performance. Deliver monthly and quarterly reporting to General Managers and executive leadership.