Experimentation Manager Contract

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com . We are seeking a highly organized, detail-oriented Experimentation Manager to join us on a short-term contract from early August onwards.

Your role will be to ensure the flawless execution and ongoing management of our client’s market-specific and regionally tailored, experimentation-led growth initiatives. Reporting directly to the Experimentation Lead, you will act as the crucial link between strategy and technical delivery. Your primary focus is the reliable ingestion, accurate dissemination, and diligent monitoring of experiments—ensuring they run efficiently, deliver trustworthy data, and are localized for target global markets.

What you’ll be doing: 1. Operational Execution of Global Experimentation Activities Roadmap Coordination: Execute, monitor, and coordinate day-to-day tactical operations for regional testing roadmaps, ensuring tests launch on schedule, in scope, and adapted for local market nuances. , Jira, Asana).

Create tickets and update statuses to ensure seamless test delivery. Performance Reporting: Generate and distribute clear performance reports and insights to the Experimentation Lead and stakeholders, providing clear breakdowns of regional performance and ROI. Stakeholder Communication: Maintain robust communication channels, providing proactive updates on experiment backlogs, deployment status, blockers, and regional performance variations.

2. Experimentation Implementation Operations Support ELG Framework Adherence: Meticulously follow established Experimentation-Led Growth (ELG) methodologies, frameworks, and regional guidelines. Cross-Functional Collaboration: Partner with regional marketing, product, localization, and technical teams to configure, execute, and support the analysis of experiments.

Infrastructure Troubleshooting: Operate and troubleshoot the infrastructure for continuous testing, learning, and iteration, resolving regional deployment issues as they arise. Data Extraction: Extract and summarize raw data and key findings (including regional anomalies and successes) for the Experimentation Lead’s review. 3.

Technical Delivery Platform Configuration Platform Configuration: Execute the technical setup and launch of experimentation programs using advanced experimentation platforms, analytics suites, and Customer Data Platforms (CDPs) for market-specific audience segmentation.