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Be seen, be understood, be you. This role is responsible for supporting the execution of audience development strategies that drive engagement, growth, and retention across digital channels. The role collaborates cross-functionally to plan, deliver, and optimize audience-focused initiatives that increase reach, relevance, and sustained interaction with content, campaigns, and communications.

The role applies judgment, analysis, and problem-solving within established policies and procedures to help ensure global strategies are effectively adapted to diverse audiences and distribution contexts. This role is responsible for supporting the execution of audience development strategies that drive engagement, growth, and retention across digital channels. The role collaborates cross-functionally to plan, deliver, and optimize audience-focused initiatives that increase reach, relevance, and sustained interaction with content, campaigns, and communications.

Responsibilities

Plan and execute audience development initiatives to grow, engage, and retain defined audiences across digital platforms and channels. Analyze audience behavior, engagement metrics, and performance data to evaluate effectiveness and identify trends, gaps, and opportunities for improvement. Apply insights from data and testing to refine targeting, messaging, timing, and channel mix within established guidelines and best practices.

Coordinate audience-facing distribution efforts, including content promotion, channel optimization, and campaign support, to improve reach and engagement. Contribute to the development and adaptation of audience-related assets, workflows, and documentation to support consistent global execution. Monitor and report on audience growth and engagement metrics, preparing summaries and recommendations to inform ongoing optimization.

Ensure work is completed in accordance with established policies, procedures, and quality standards. Partner with cross-functional teams such as Marketing, Content, and Customer-focused functions to align audience strategies with broader engagement and growth objectives.

as required to support business needs. Job Level Competencies Knowledge of principles, theories and concepts in area of discipline. Competent in all job functions and has a general understanding of the industry’s practices, techniques and standards.

Develops solutions for a variety of situations and works on projects requiring evaluation and analysis. May refer to policies, practices and precedents for guidance; determines best course of action to achieve results. Work is performed independently and requires the exercise of judgment and discretion.

May receive some limited guidance for new assignments. Work may be reviewed for overall adequacy. Collaborates with management and team members within the department/function and other areas of the organization.

May represent department internally or externally. Actions may impact on the success of the overall department and/or the organization.

Audience Development Specialist, UK