Senior Product Manager, Acquisition

Fresh Food, Happy Dogs. We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That’s why we make FRESHly prepared food, cooked just like you would at home and delivered direct to our customers in perfect portions.

As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet. Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev Dave), hand delivered the very first Butternut Box.

Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition to come and work for us. 🐾 The job We're looking for a Senior Product Manager to lead the Acquisition Product Team at Butternut Box, the group responsible for bringing new customers into our world and setting them up for a long, happy relationship with us.

You'll own the top of the funnel experience, from content and marketing channel integrations through to the sign-up wizard and checkout, driving measurable impact on conversion rate, acquisition quality, and lifetime value (LTV). This is a high-impact, cross-functional role within our Growth Product group, reporting to the Head of Product. You'll shape strategy, prioritise initiatives, and work hands-on with design and engineering to ship meaningful work quickly.

Key Responsibilities

Own all digital product work focused on acquisition, including: Top of funnel content and CMS (Storyblok) experiences Integrations with marketing channels The sign-up wizard through to checkout Plan offering on the way in to maximise LTV Localisation of the acquisition flow SEO and GEO Lead a cross-functional squad (1 designer, 5 engineers) through the full product lifecycle, from discovery to sprint delivery, QA and release, with potential to expand remit over time. Partner closely with Marketing, Data Science, and other Growth functions to create a cohesive acquisition strategy. Own outcomes, not just output.

Treat every release as a hypothesis to validate, measure post-launch impact, and feed learnings into the next iteration. Develop and maintain a clear 6 to 12 month roadmap that connects customer needs to business outcomes. Use data and experimentation (A/B tests, analytics, insight) to identify opportunities and drive improvement in conversion rate and acquisition quality.

Balance short-term experiments with long-term strategic thinking, sequencing work for maximum impact. Champion a culture of learning, iteration, and accountability within the team. Required Skills Experience Proven experience owning acquisition, growth, or top of funnel product areas within a subscription or growth-driven B2C/D2C product.

Strong understanding of funnels, on-site conversion, and marketing. Strong analytical and commercial acumen, understands CAC, LTV, conversion rate, and how product performance ladders up to P L impact. Highly experienced in A/B testing and structured experimentation; this is a core requirement of the role.

Comfortable working directly with design and engineering, writing tickets, and managing delivery. Confident using (or learning) tools like Statsig, Looker, or equivalent experimentation and analytics platforms. Exceptional communicator who builds clear, compelling narratives around their product area.

Able to communicate complex decisions simply to senior stakeholders, and to create genuine energy and direction within the squad. Communicates with conviction, not just clarity. Evidence of working effectively in fast-paced, high-ownership environments (scale-ups or entrepreneurial teams).

Evidence of making sharp prioritisation calls, including the harder ones about what not to do, and defending those choices to stakeholders.