SOCi, the leader in AI-powered marketing solutions for multi-location businesses, is currently looking for an experienced Human Resources Business Partner (HRBP) to serve as a trusted strategic advisor to business leaders, managers, and employees. Reporting to the Sr. Manager, HR Business Partner, this role partners closely with business leaders, their leadership teams, and the People Culture organization to align talent strategies with business objectives.

Compensation

, change management, and leadership development. This role requires strong business acumen, sound judgment, operational excellence, and the ability to influence leaders while holding managers accountable for effective people practices. SOCi expects to pay a base salary in the range of $91,500 - $125,000 USD base plus bonuses .

Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.

Who We Are

SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale.

How You’ll Make an Impact Strategic Business Partnership Serve as a trusted advisor to leaders, managers, and employees, ensuring people strategies support business goals and organizational success. Partner closely with business leaders, their management teams, and People Culture leadership to understand business priorities and develop talent strategies that drive results. Provide visibility into organizational health, talent risks, workforce trends, and people-related opportunities through data-driven insights and recommendations.

Influence and guide leaders through organizational growth, change initiatives, workforce planning, and team effectiveness strategies. Demonstrate strong business acumen by understanding operational priorities, financial drivers, and organizational objectives to deliver practical HR solutions. Talent Management Organizational Effectiveness Partner with managers to establish team structures, define roles, set performance expectations, and develop talent strategies that support business needs.

Support leaders in attracting, hiring, onboarding, developing, and retaining top talent. Facilitate talent reviews, succession planning, leadership development, and career growth discussions. Guide managers through performance management processes, goal setting, feedback conversations, and employee development planning.

Identify organizational trends and recommend solutions to improve engagement, productivity, retention, and team performance. Manager Coaching Accountability Coach leaders and managers on effective people leadership practices, including performance management, employee development, team engagement, and conflict resolution.

Responsibilities

Provide training and coaching on leadership effectiveness, interviewing and selection practices, performance improvement planning, and employee development. Build manager capability by equipping leaders with tools, resources, and best practices to successfully lead and develop their teams.