About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . Job Summary: · Senior Associates, Business Intelligence, are excellent problem solvers and play a critical role working alongside their analytics and media peers.

In this role, you will help to improve marketing efficiency and support all data management, QA, and reporting deliverables. · You will serve as a core partner to local Business Intelligence teams, supporting all ongoing reporting, dashboard, and data quality needs.

Responsibilities

· Dashboard delivery maintenance: support implementation, ongoing updates, enhancements, and issue resolution for paid media performance dashboards; ensure accuracy, functionality, and responsiveness to feedback. · Reporting visualization: populate reporting and data deliverables (eg weekly/monthly/quarterly/wrap) and clear, accurate visualizations (Power BI/Tableau/Looker); ensure outputs meet quality and timeliness expectations. · Data extraction hygiene: extract data from multiple media platforms; perform hygiene and QC · Data QA: perform rigorous daily/weekly QA to identify, investigate, and resolve discrepancies; ensure integrity across all reporting deliverables.

Requirements

are adhered to. · Data integrations troubleshooting: support new data source onboarding (parsing, benchmarks, mapping); perform troubleshooting and root-cause analysis; coordinate fixes with BI/Data Ops. · Partner data collection: assist with intake and QA of partner-provided performance data.

· Documentation: maintain current documentation for data processes, logic, and workflows to enable consistency and knowledge sharing. · Team support: support project timelines and deliverable schedules; communicate progress, risks, and dependencies; participate in team calls as needed. · Continuous improvement: research platform capabilities and industry trends; propose ways to improve data quality, efficiency, and feasibility of new reporting asks.

Desired Skills and Experience · Experience: 2+ years in analytics/BI working with large datasets; paid media performance/delivery data preferred (2–4 years relevant media experience acceptable). · BI visualization: hands-on Power BI experience; Tableau/Looker helpful; strong ability to present data clearly and accurately. · Analytics foundations: strong quantitative and problem-solving skills; statistics/modeling background a plus.

· Media platforms: digital media experience preferred, including Google Campaign Manager (ad serving), major digital/social platforms, and web analytics (Google Analytics and/or Adobe Analytics). · Technical skills: advanced Excel (pivots, lookups, charts); SQL/Python/R a plus; tag management and application coding experience are additional pluses. , CPV, VCR, GRP) and how they connect to business outcomes.

· Ways of working: able to run day-to-day workstreams on large analytical projects with limited guidance; strong communication, especially in offshore/onshore collaboration. Minimum of 3 hour overlap with NY in the morning (EST or CST time zones) required, up to 6 hour overlap desired. Experience working with onshore (US) teams preferred.

Analytics Senior Executive, GOC