Senior UX/UI Designer (CRO)

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com . Senior UX/UI or Product Designer with a specialized focus on Conversion Rate Optimisation (CRO) and experimentation to join our dynamic, flexible team, embedded directly within our dedicated CRO squad.

The opportunity: We are seeking a highly skilled and passionate UX/UI or Product Designer with a specialized focus on Conversion Rate Optimisation (CRO) and experimentation to join our dynamic, flexible team, embedded directly within our dedicated CRO squad. This hybrid role is for a hands-on designer who excels at crafting, optimizing, and delivering high-performing digital experiences across desktop and mobile. You will design premium web experiences and landing pages that drive user engagement, maximize conversions, and seamlessly support business growth.

You will be instrumental in translating user data, behaviour analytics, and strategic hypotheses into high-impact design variations and optimized user journeys. Working collaboratively within a cross-functional CRO squad, you will be responsible for the end-to-end design lifecycle of A/B and multivariate tests, ensuring every design is both meticulously executed and strategically optimized for maximum performance. What you’ll be doing: You are a hands-on, highly motivated, and self-sufficient UX/UI or Product Designer with deep expertise in conversion-centered design principles, web/mobile usability, and data-driven Optimisation.

Your passion for user-centric design pushes you to create intuitive, efficient, and visually stunning digital experiences that perform. Conversion-Centered Design Execution: Lead the end-to-end UX/UI design process for A/B testing, multivariate testing, landing pages, and ongoing Optimisation initiatives across web and mobile platforms. Develop detailed user flows, interaction models, wireframes, and interactive, high-fidelity prototypes specifically optimized for experimentation and user validation.

Create pixel-perfect UI designs that respect and elevate our clients' brand guidelines, utilizing persuasive design patterns, psychological triggers, and clear, conversion-focused hierarchies. Work with and support tokenized design systems (DS) , ensuring scalability, efficiency, and consistency of components across a multi-brand environment. Design and optimize unique, tailored user journeys for our client's portfolio of sub-brands , ensuring sub-brand visual identities and unique experiences are maintained while adhering to core design system architectures.