Senior Digital Marketing Manager | Sage Home Loans

This role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week. For the Sage Home Loans website click here . Curious how Sage Home Loans fits into Red Ventures?

Click here. Sage Home Loans is on a mission to revolutionize the industry by making mortgage simple. We are seeking a Senior Digital Marketing Manager to lead strategy and execution across paid media, organic growth, web experience, and content strategy.

This is a hands-on, high-impact role responsible for driving qualified demand, optimizing the full digital journey, and scaling modern search strategies—including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). You will partner cross-functionally to turn insight into action, elevate our brand presence, and create measurable revenue growth in a fast-moving, regulated environment. If you believe every second counts, win the right way, and are committed to getting better every day, this role was built for you.

What You’Ll Do

: Paid Media SEM Campaign Management Own strategy, execution, and optimization across paid search (SEM), paid social, display, and emerging digital media channels Manage budget allocation, bidding strategy, audience targeting, creative testing, and campaign pacing to maximize ROAS and CPL performance Implement rigorous A/B testing across ad creative, landing pages, and audience segments to drive continuous improvement Ensure all advertising campaigns align with mortgage regulatory standards and compliance

Requirements

Search Engine Optimization, AEO GEO Develop and execute a modern search roadmap that expands beyond traditional SEO to include AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies Optimize for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfaces Partner with content and product teams to improve technical SEO, site architecture, crawlability, and schema markup implementation Monitor organic search rankings, share of voice, and AI search visibility using advanced analytics tools Website Experience Landing Page Optimization Own the end-to-end website conversion funnel from ad click to application start, with a relentless focus on revenue generation Lead landing page strategy and testing frameworks—including A/B and multivariate tests—to increase engagement, reduce drop-off, and improve qualified lead flow Collaborate with product, engineering, and analytics teams to deploy site enhancements quickly and iteratively Use behavioral data, heatmaps, and funnel reporting to identify friction points and drive measurable conversion lift Manage affiliate marketing conversion optimization Website Content Strategy Management Oversee website content strategy to support demand generation, brand authority, client education, and organic search performance Align editorial calendars with paid media, search priorities, and product initiatives Ensure website content reflects Sage’s client-first mindset and simplifies complex mortgage topics for everyday borrowers Optimize content distribution across owned, earned, and paid channels to maximize reach and engagement Analytics, Reporting Revenue Ownership Establish clear KPIs across acquisition, engagement, and conversion—tying marketing activity directly to revenue generation Build dashboards and present performance insights to senior stakeholders with actionable recommendations Maintain accurate tagging, attribution, and CRM integrations across all digital properties Continuously evaluate and refine the martech stack to improve measurement, scalability, and speed-to-insight Cross-Functional Leadership Partner closely with Product, Sales, Compliance, Engineering, Design, and Analytics teams to align marketing strategy with business goals Contribute to strategic planning, forecasting, and growth modeling as a key voice in shaping Sa