Intermediary Distribution Channel Marketing Manager

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William Blair Investment Management is seeking an experienced, innovative, and proactive Channel Marketing Manager for our Intermediary Distribution Channel to oversee campaign strategy, segmentation, and product marketing that drives brand awareness and product adoption. This role will be responsible for translating ideas into market-ready campaigns quickly and efficiently, balancing speed to market with quality and consistency, helping to attract and retain clients. In this role, you will act as an active business partner to the intermediary distribution channel and have responsibility for helping shape marketing strategies, including creating differentiated content and executing integrated marketing plans targeting advisors, gatekeepers, and financial institutions throughout the buying journey.

You will partner closely with business leaders to improve awareness of our investment capabilities and help ensure our investment strategies remain top of mind among key intermediary investor segments. You will collaborate with other marketing colleagues to develop relevant, creative, and targeted content and distribute it through various marketing channels aimed at the intermediary market. You will leverage data to inform segmentation strategies, make decisions, and measure results.

The ideal candidate will combine investment and marketing knowledge with a keen understanding of the intermediary distribution process. We seek a strategic, curious marketer with strong communication and execution skills, who thrives in collaborative teams. This role is critical to increasing the speed, relevance, and impact of marketing support for the intermediary distribution channel.

Responsibilities

Develop strategy and tactics for engaging intermediary clients and prospects, with a focus on measurable outcomes. Marketing activities will center on: Developing compelling campaigns and differentiated content relevant and specific to the intermediary distribution channel Increasing brand awareness and engagement Promoting our products and solutions to improve adoption of our capabilities Drive speed to market by rapidly developing, prioritizing, and executing campaigns and content in response to product, market, and distribution needs—while maintaining quality and consistency. Work closely with key stakeholders, including Intermediary Distribution Team, Product Team, Investment Teams, Marketing Team.

Preferred Qualifications

10+ years financial services experience, ideally within asset management industry Experience in intermediary distribution channel marketing Experience in marketing a range of investment products, including ETFs, SMAs, mutual funds, private credit Results-driven self-starter with a keen focus on attention to detail Bachelor’s degree or equivalent Strong writer who can synthesize complex topics Client-centric focus Intellectually curious with a strong work ethic and profession