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WPP Media — London, London, City of
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . Account Executive, Programmatic About Wavemaker: Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology.
Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. The Role: As a Programmatic Account Executive, we will train you in how to plan and buy Display advertising, just bring a can-do attitude and a keenness to learn!
You will develop an excellent knowledge of the display marketplace and work closely with the Programmatic Senior Account Executive or Account Manager to contribute to the planning of programmatic media activity. You will work towards being responsible for managing the set-up process for a campaign from start to live date, suggesting and implementing optimisations for live campaigns to achieve the briefed outcome and reporting the results back to the client on a weekly basis. We will support you throughout this learning journey, with online resources, an encouraging direct manager, and a close-knit display team community.
Key Responsibilities
: Campaign Management Use gained marketplace knowledge to translate a clients brief from the Digital Planning team into a Display plan which will achieve success for the brand. Implementation, management, and daily optimisation of campaign activity. Manage the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process Client and Partner Management Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
, Google Attending internal and external training sessions in person to develop platform and marketplace knowledge Operational Excellence The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs. Ensure financial accuracy, learning the billing process and applying best practice Maintain standards and process throughout the end-to-end campaign lifecycle Develop close working relationships with internal teams such as ad trafficking team and the reporting team.
Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual.