Senior Executive, Influencer Data Strategy

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . Role Summary and Impact This role is within The Goat Agency , a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact.

Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel. Skills and Experience We are looking for a highly skilled and proactive Senior Data Executive to join our central Data Tech team.

This role is a critical step up, designed for an experienced data professional who will act as a subject matter expert on our data operations and processes. As a Senior Data Executive, you will take ownership of data quality and process efficiency. You will be responsible for handling complex data configurations, troubleshooting challenging issues and driving improvements across our data ecosystem.

You will have a deep understanding of our proprietary data platform (IBEX) and business intelligence (BI) tools, serving as a key point of contact and support for junior team members and the wider agency. This role is ideal for a detail-oriented and analytical individual with a passion for problem-solving and a proven ability to enhance data workflows in a fast-paced environment.

Key Responsibilities

: Advanced Data Operations Governance: Manage complex configurations within our campaign tracking documents to meet bespoke campaign

Requirements

Act as a steward for data governance, actively monitoring and enforcing consistent naming conventions and reporting formats across all campaigns. Confidently write and adapt a wide range of formulas and scripts as needed to support data management and reporting tasks. Ensure campaigns are created promptly on our proprietary platform, proactively following up with stakeholders to gather any missing information.

Process Improvement Troubleshooting: Proactively identify process pain points and inefficiencies, recommending and implementing robust improvements to enhance our data workflows. Investigate and resolve complex and less obvious data issues, demonstrating a deep understanding of their root cause and how key metrics are calculated. Utilise our admin interface to support data management and troubleshooting tasks.

Platform Application Expertise: Serve as a subject matter expert on our core analytics applications (Benchmark Index, Performance Analyser, Deliverables Calculator), supporting the wider team with queries and issues. Confidently navigate our BI tool, independently building complex queries and customising dashboards to meet business needs. Identify and implement improvements to our internal applications to enhance functionality and user experience.

Collaboration Mentorship: Act as a key support figure and escalation point for junior members of the team, providing guidance on complex tasks and sharing your knowledge. Communicate effectively with all relevant teams to ensure action points are resolved in a timely manner and data processes run smoothly. The Ideal Candidate: Proven experience in a data operations, data management, or a similar data-focused role.