About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . 2494 - Marketing Science Manager - Audience Strategy - UK Role Summary and Impact The Manager for Planning and Addressability Strategy is a hands-on audience and data expert who combines strong technical delivery with confident client engagement.

This role sits at the intersection of platform design, data onboarding, and planning best practice , ensuring that audience solutions are built to a high standard, activated effectively within Open Media Studios, and communicated clearly to both internal teams and client stakeholders. The Manager is a reliable, proactive presence who drives quality and consistency across the accounts they support.

Key Responsibilities

Requirements

Build and maintain technical workflows that make data activation efficient, accurate, and auditable Ensure data integrations meet quality standards and are structured for consistent, scalable use Serve as a primary escalation point for data and platform issues across supported accounts 2. Best Practice Frameworks Planning Excellence Design and maintain best practice frameworks for audience planning, data selection, and targeting methodology Champion consistent application of planning tools and methodologies across planning teams Create and maintain documentation, playbooks, and guides that make best practice accessible and actionable for planners at all levels Monitor tool adoption and proactively address barriers to usage Incorporate campaign learnings into planning processes so the approach improves continuously 3. Client-Facing Support Consultancy Attend client meetings as an audience and data strategy expert, presenting recommendations and solutions with confidence Translate complex data and audience concepts into clear, commercially relevant narratives for client stakeholders Support the delivery of bespoke audience solutions in response to complex or high-value client briefs Build strong working relationships with client stakeholders, contributing to Media Solutions' reputation as a trusted authority on data-driven planning 4.