Manager- ECommerce Planning

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . About WPP Media WPP is the creative transformation company.

We use the power of creativity to build better futures for our people, planet, clients and communities. com. WPP Media is WPP’s global media collective.

In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.

In this role it will be critical to embrace WPP WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

About Wavemaker: A Leading WPP Media Brand Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

e. Lazada, Shopee and TikTok)) with a strong focus on ensuring KPIs (Traffic, GMV, ROAS) are met.

RESPONSIBILITIES

Paid eCommerce On-Platform Search and Marketplace Strategy and Management: •Develop and execute campaign structure and strategy, targeting tactics, and cadence for reporting, performance reviews and forward planning. •Test new ad copy and landing pages on an evergreen basis to improve ad relevancy, visibility and sales opportunity. •Constantly look for ways to improve our targeting, bidding logic, and budget allocation.

) •Determine areas for improved optimization and communicate required actions across the business to drive implementation. •Support eCommerce Planning team in SEO improvement projects, and PV sufficiency workstreams Social Commerce (Livestream and Affiliate Marketing) Practice Lead : •Develop and implement a comprehensive social commerce strategy for Shopee and TikTok Shop /or Affiliate, focusing on driving sales, increasing brand awareness, and engaging with our target audience. •Provide guidance so Livestream and Affiliates team on day to day operations with focus on achieving the KPIs (GMV, Traffic) Performance Analysis and Optimization: •Analyze data to identify trends, opportunities, and areas for improvement, adjusting campaigns accordingly to maximize performance.

•Prepare regular performance reports and present key findings and insights to stakeholders. •Daily monitoring and analysis of all advertising campaigns including, but not limited to revenue, campaign performance, click and conversion rates, ROAS, daily ad spend.