Senior Product Manager, Ads Targeting & Audience Activation

Teamwork makes the stream work. , Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV.

Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution.

We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About The Team

The Ads Targeting and Audience Activation team is responsible for the products that enable advertisers to reach the right viewers on Roku. We build the systems that transform Roku's rich identity, behavioral, contextual, and advertiser-provided signals into actionable audiences and targeting capabilities — activated across direct, self-serve, and programmatic buying paths. Our work sits at the heart of Roku Ads' value proposition: delivering relevant ad experiences for viewers while driving measurable outcomes for advertisers.

We're a cross-functional group that partners closely with engineering, data science, sales, partnerships, and privacy/legal to ship products that scale across Roku's growing advertising ecosystem.

About The Role

We're looking for a Senior Product Manager to own Roku's targeting and audience activation surface — the products that turn Roku's identity, behavioral, contextual, and advertiser-provided signals into the audiences and contextual targets that buyers activate against. This role drives a multi-quarter product roadmap that defines how Roku audiences are built, curated, distributed, and applied across direct, self-serve, and programmatic activation paths. This role sits at the intersection of product, engineering, data science, sales, and partnerships — and is central to one of Roku Ads' most important promises: marrying relevant ad experiences for our viewers with the outcomes that matter to advertisers, across every surface they buy.

For California Only - The estimated annual base salary for this position is between $290,000 - $310,000 annually.

Compensation

packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

Benefits

, parental leave, wellness

, and paid time off.