Marketing AI & Analytics Strategist

At Poka, we’re transforming how frontline teams operate, learn, and solve problems. Our connected worker platform is purpose-built for manufacturing, empowering frontline workers to share knowledge, collaborate in real-time, and drive continuous improvement. Think of it as the missing digital link, bringing the human interface into the stack of the Smart Factory, generating the right data and insights that drive entirely new scales of process improvements.

We’re proud to support global leaders like Nestlé, Bosch, Mars, and Danone in their digital transformation journeys and as part of the IFS family, our reach and impact continue to grow globally. At Poka, we're transforming how frontline teams operate, learn, and solve problems. Our connected worker platform is purpose-built for manufacturing, empowering frontline workers to share knowledge, collaborate in real-time, and drive continuous improvement.

Think of it as the missing digital link, bringing the human interface into the stack of the Smart Factory, generating the right data and insights that drive entirely new scales of process improvements. We're proud to support global leaders like Nestlé, Bosch, Mars, and Danone on their digital transformation journeys. And as part of the IFS family, our global reach and impact continue to grow.

If a misleading dashboard ruins your afternoon, we should talk. We have a sophisticated stack and more data than we currently know what to do with. This role turns that data into decisions.

About The Role

Poka's marketing team runs a complex stack, HubSpot, 6sense, Supermetrics, LinkedIn, Google, Influ2, and generates more data than we currently put to use. This role fixes that. You'll own how we measure marketing performance, where the gaps in our funnel logic are, and how we combine automation, AI, and human-in-the-loop processes to sharpen conversion rates and close the gaps in how we operate.

The person who thrives here gets genuinely annoyed when a dashboard is misleading, spots process gaps before they become problems, and has enough curiosity about AI tooling to have already pushed it beyond the basics. What you'll be doing Own funnel performance reporting across MQL/MQA volume and quality, pipeline contribution by source and segment, and conversion rates at each stage, and bring a clear point of view on what the numbers mean , not just what they are. Build and maintain dashboards in HubSpot and Supermetrics that Marketing, Sales, and RevOps actually use, which means keeping them accurate, fast, and honest about what's missing.

Design and implement a marketing attribution framework: defining the touchpoint model, aligning with RevOps on methodology, and making sure the logic holds across channels and reporting tools. Analyze paid media performance across LinkedIn, Google, and programmatic, not just reporting on it, but forming a view on where the budget should move and why. Use AI tools to automate the analytics work that doesn't require judgment: lead enrichment, anomaly detection, routine reporting, intent signal processing.

The point is to free up time for the work that does require judgment. Identify and fix process gaps in the funnel, lead routing errors, lifecycle stage inconsistencies, data hygiene issues, working with RevOps and the HubSpot admin to close them properly. Partner with campaign and demand generation leads at the start of each program to set measurement frameworks, then come back at the end with a retrospective that's genuinely useful for the next campaign.

Evaluate new martech and AI tools with a practical lens: does this solve a real problem we have, at a cost and complexity that makes sense? What you bring 4–6 years in marketing analytics, marketing operations, or a growth-focused analytics role, ideally in B2B SaaS or enterprise technology. HubSpot Marketing Hub experience beyond report-pulling.

You've built workflows, managed lifecycle stages, and troubleshot attribution issues inside the platform.