Make is the platform to manage all your automations and AI agents in one visual landscape – for teams driving business impact without relying on developers. Part of Celonis, a global leader in process intelligence recognized on the Forbes Cloud 100 for seven consecutive years, we're headquartered in Prague, Czechia, with hubs in Madrid, Munich, Raleigh, and Pristina, and teams across the UK, France, India, and the Netherlands, among other locations. The Role As a Product Marketing Manager at Make, you will own at least one key pillar of Make's product marketecture — taking full responsibility for how it's positioned, launched, and understood by customers, prospects, and the market at large.

You'll work at the intersection of product, marketing, and sales to translate deep product knowledge into crisp messaging, high-impact go-to-market plans, and sales enablement that actually gets used. The ideal candidate is hands-on and able to understand a product from the inside out — not someone who learns about it through briefing docs, but someone who builds with it, breaks it, and knows exactly how real customers use it to solve real problems. They bring sharp commercial instincts, a bias for execution, and the credibility to influence cross-functional stakeholders who need a partner — not a gatekeeper — to bring capabilities to market.

What You'Ll Do

Own the end-to-end go-to-market execution for product capabilities within your domain — from launch strategy through post-launch measurement — ensuring no milestone, internal communication, or external activation is missed. Craft product naming, messaging pillars, and positioning frameworks that are differentiated, value-focused, and consistently applied across web, sales, and content channels. Collaborate with product teams early in the development lifecycle — not just at launch — to define business rationale, launch objectives, success metrics, and alpha/beta program participation that validates positioning before broad release.

Build sales enablement materials (battle cards, demo scripts, one-pagers) that equip revenue teams to articulate value confidently and consistently in both self-serve and sales-led motions. Drive competitive intelligence for your domain — maintaining a current, credible view of how Make's capabilities compare. Analyze launch performance through both qualitative and quantitative lenses, extracting and disseminating the insights that sharpen future release strategies.

Represent Make as a subject matter expert for your domain in webinars and external events — presenting with confidence and clarity. Champion AI tools across your own workflow to accelerate output quality, reduce cycle time on launches, and model the same automation-first mindset Make enables for its customers.

What We'Re Looking For

Product Marketing Depth: 3+ years of product marketing experience (or closely related role) with demonstrated ownership of launches from brief through measurement. Experience at a B2B SaaS company is strongly preferred. Hands-On Product Mastery: You are capable with technical products — or are prepared to invest the time to become genuinely proficient before your first month is done.

You can demo capabilities in your domain without a script, spot gaps in how features are positioned relative to how customers actually use them, and walk into a PXE meeting and add value immediately. Messaging and Positioning Craft: You can distill complex, technical capabilities into clear, compelling value propositions that resonate with buyers and users. You know the difference between features and outcomes, and you write the latter.

Go-to-Market Execution: You've built a go-to-market strategy and run cross-functional launches with multiple stakeholders across marketing and tight timelines. You know how to keep things moving, surface blockers early, and ensure nothing falls through the cracks.