About The Role

: We are seeking a Senior Manager, Website Strategy to transform our website into a high-performance, revenue-generating engine built for modern B2B buying in the AdTech space. This is not a maintenance role. You will own the full website lifecycle across strategy, experimentation, personalization, and measurement, with direct accountability to pipeline outcomes.

Success in this role requires a modern command of AI-era search optimization (AEO/GEO), intent-based personalization, and signal-driven conversion suited to the complexity of programmatic advertising buyers.

What You'Ll Do

: Website Strategy Revenue Accountability Own the website as a primary growth channel with accountability for pipeline sourced, conversion rates, and revenue influence Define and maintain a rolling 180-day website roadmap tied to GTM priorities across new business, expansion, and partner acquisition Translate sales intelligence and buyer research into web experiences that accelerate sales cycles Partner with Product Marketing and Sales to ensure the website supports every stage of the revenue motion Conversion Rate Optimization (CRO) Experimentation Own end-to-end funnel optimization across the full visitor → MQL → SQL → Opportunity journey Build and execute a structured A/B and multivariate testing roadmap as a systematic program Optimize high-intent conversion surfaces including landing pages, CTAs, form strategy, progressive profiling, and demo/trial flows Implement behavioral triggers and exit-intent personalization to capture demand that would otherwise leave the site Apply CRO discipline to ABM landing experiences tailored by account, vertical, or buying stage AI-Era Search: AEO, GEO Technical SEO Lead Answer Engine Optimization (AEO) by structuring site content to appear as authoritative responses in AI-generated answers Execute Generative Engine Optimization (GEO) to ensure brand visibility within LLM-generated results Optimize structured data, schema markup, and entity relationships to improve LLM citation and surface ra nking Maintain technical SEO fundamentals including crawl health, core web vitals, site architecture, canonical structure, and on-page optimization Partner with Content and Product Marketing to identify and close high-intent content gaps across buyer-facing topics Analytics, Attribution Revenue Measurement Own website performance reporting across traffic quality, engagement depth, conversion rates, and pipeline contribution Build and maintain executive-ready dashboards focused on revenue impact, not just traffic volume Leverage GA4, Salesforce, Pardot/Account Engagement to generate actionable insights Manage Google Tag Manager for consistent, accurate tracking across all site properties Partner with Operations to ensure clean data flow between web, CRM, and MAP, and close gaps Personalization ABM Web Experiences Develop dynamic personalization strategies segmented by account tier, vertical, buyer stage, and intent signal Build ABM web experiences that reflect account-specific messaging for key targets Develop personalized nurture paths that bridge marketing automation and on-site behavior Martech Stack Data Integration Manage the website-adjacent martech ecosystem spanning analytics, personalization, chat/conversational tools, and automation integrations Ensure clean, reliable data flow across the website stack through Salesforce and Pardot Evaluate and recommend emerging tools, whether AI-native or otherwise, that improve conversion intelligence or operational efficiency Partner with Growth Marketing on tracking integrity, UTM governance, and data quality standards

Who You Are

: 6 – 10+ years in B2B website management, ideally in AdTech, MarTech, or enterprise SaaS Demonstrated CRO track record with structured experimentation programs that produced measurable conversion and pipeline lift Strong command of GA4, Google Tag Manager, and WordPress or equivalent Working knowledge of Salesforce and Pardot/Account Eng