Perion is a global advertising technology company delivering solutions to the biggest brands and publishers around the globe across search, social media and display, video, CTV, and programmatic DOOH. Home to an award-winning technology solution –– with our unique data-driven AI/ML based technologies, we deliver and optimize hundreds of terabytes of data and billions of events per day. We’re working with dozens of sources to provide a superior experience across screens and platforms, including mobile, video, social and native.

About The Role

As the Senior Product Marketing Manager , you will own the go-to-market (GTM) strategy, positioning, and commercial success for Perion’s buy-side adtech portfolio. Reporting directly to the VP of Product Marketing, you will act as the focal point for customer, product, and business insights, orchestrating cross-functional teams to launch products and solutions to support the company’s next phase of growth. This is a high-visibility role for a sharp, self-starting adtech marketer who is comfortable with ambiguity, thrives in moving fluently between crafting executive-ready narratives and partnering with sales reps to close major enterprise deals, and is excited by the challenge of driving the global growth and scaling of Perion’s buy-side adtech portfolio.

What You’Ll Do

- Drive Impact Across the Product Lifecycle Positioning, Messaging Master Narrative Sharpen Buy-Side Positioning: Define and continuously evolve the core positioning, value propositions, and competitive differentiation for Perion’s demand products. Develop and Refine the Demand Narrative: Translate technical product capabilities into compelling commercial stories across websites, pitch decks, collateral, and thought leadership content. Voice of the Customer (VoC): Understand customer pain points and use cases and inject customer insights directly into the product roadmap and GTM plans.

End-to-End Go-to-Market Execution Lead Scaleable Launches: Orchestrate comprehensive, cross-functional GTM strategies for new buy-side product launches, feature releases, and regional expansions. Drive Cross-Functional Alignment: Coordinate across Product, Sales, Account Management, and regional marketing teams into a single, cohesive commercial motion. Commercial Strategy: Partner with Product and Finance to analyze, A/B test, and optimize pricing and packaging models that maximize value capture.

Revenue Partnership Sales Enablement Sales Enablement: Equip global sales and account management teams with high-impact collateral, including technical battlecards, objection handlers, ROI calculators, and segment-specific pitch tracks. Win/Loss Analysis: Run structured win/loss programs to uncover deep insights into buyer behavior, feeding intelligence back into product and commercial strategies. Accelerate Velocity: Partner closely with Sales leadership to directly improve win rates, pipeline velocity, and competitive displacements.

Market Insights Competitive Intelligence Build Market and Competitive Expertise: Act as the go-to authority on demand-side adtech dynamics, tracking competitor moves, emerging ad formats, and changing buyer behaviors. AI-Driven Workflows: Leverage modern, AI-powered tools to automate competitive signal detection and deliver real-time field insights. Foster a Test-and-Learn Culture: Run continuous message testing and data-driven iterations to optimize market reception.

Who You Are

An Adtech Expert: You have deep fluency in the digital advertising ecosystem, specifically regarding buy-side platforms, programmatic execution, and agency/brand workflows. A Strategic Storyteller: You have an exceptional ability to distill highly technical concepts into clear, value-driven business narratives. An Execution Champion: You possess a "do-it-all" attitude, comfortable operating as a strategic thinker while remaining eager to roll up your sleeves and execute.