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Guidepoint — San Francisco California
Overview We are seeking a hands-on Global Head of Marketing AI Innovation to build and lead a modern, AI-enabled marketing function. In this role, you will transform how marketing operates across content, design, campaigns, reporting, and workflows by embedding AI into day-to-day execution. You will own the global marketing strategy across brand, digital, website strategy, and client and expert engagement, ensuring alignment with company growth priorities.
The ideal candidate will lead a global team to build a more efficient and data-driven marketing operation—accelerating content production, improving campaign performance, and unlocking better insights to support faster, smarter decision-making. This is an opportunity for a strong marketing leader who is highly comfortable leveraging AI to drive execution at scale. You will take ownership, lead cross-functional initiatives, and build a more agile, scalable, and high-performing AI-enabled marketing organization that delivers measurable business impact.
This is a hybrid position. We are seeking candidates who are either based in New York City or willing to relocate.
Requirements
, success metrics, and governance Partner closely with sales and senior stakeholders to integrate AI-enabled processes and communicate strategy, progress, and impact through executive-level presentations Marketing Execution Lead the global marketing function and a team of 15+ while developing a modern, digital-first marketing operation across content creation, reporting, and marketing operations Coordinate with internal stakeholders to ensure marketing projects move forward efficiently and deadlines are met Drive AI-enabled transformation across marketing workflows to increase speed, scale, and efficiency Develop and execute integrated marketing campaigns that support demand generation, client acquisition, retention, and revenue growth across key markets and segments Manage the global marketing budget, external agencies, vendors, and tools to ensure resources are allocated effectively, and marketing investments deliver measurable impact Brand Strategy Refine and evolve the company’s brand positioning, messaging, and market narrative to ensure consistency across client, expert, employee, and candidate audiences Partner with client-facing teams to create marketing materials and campaigns that drive client engagement and revenue growth Leverage AI-driven insights to inform positioning, segmentation, and messaging strategy Support employer branding initiatives by developing content and messaging that strengthen the company’s reputation, culture, and talent attraction efforts Own website strategy, content, SEO, conversion optimization, and overall digital performance to improve engagement, lead capture, and brand visibility Reporting Measurement Define and report on success metrics for AI and automation initiatives Serve as a strategic partner to the executive leadership team, providing marketing insights, performance reporting, and recommendations that support company priorities Leverage dashboards and reporting to measure impact across pipeline, conversion rates, efficiency, and revenue What You Have: 12+ years of related experience across marketing, program management, or product ownership roles within a complex organization Significant AI expertise with a proven track record of delivering AI-driven capabilities and measurable business impact Strong B2B marketing experience in professional services, information services, SaaS, consulting, financial