Copywriter

At GREY , part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents. About WPP WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com . POSITION OVERVIEW Partner with Art Director to develop concepts and execute for cross channel advertising initiatives.

Create communications that will deliver the client’s message in the most persuasive and unexpected manner. Reports to the Associate Creative Director, Creative Director, Group Creative Director or Executive Creative Director.

KEY RESPONSIBILITIES

Ideate copy for pitches, campaigns and special projects Generate usable headlines, taglines, treatments, scripts, long body copy, and storyboard copy Conceive and execute advertising concepts based on agreed strategy Maintain brand voice across channels by telling a compelling story Follow direction of creative leaders and work as a team with assigned Art Directors to provide creative, strategically sound solutions for client, in-house and new business needs Participate in client meetings and presentations when necessary Brainstorm creative concepts and develop original campaigns that are on strategy Create and communicate concepts that intrigue and inspire both peers and clients with smart rationale to back them up Express ideas clearly not just on the page or screen, but face to face Collaborate and partner with art director to ensure that both the copy and visuals are in perfect sync to make the concept as powerful, vivid and compelling as possible Remain current on latest creative trends globally. Stay curious about award shows, past and present case studies, production companies, and everything that is being created by some of the best people and companies in our industry. Only by gaining an understanding of what kind of work moves you and what it takes to get there, you will then be able to create work that moves others.

Stay on top of the latest technological advancements, including design software, digital tools, and platforms, to enhance creative processes and deliver innovative solutions Remain curious about pop culture, social media trends and your audience's interests and behaviors in order to infuse culturally relevant elements into briefs and campaigns. Bring the outside world into our work, so our brands can join the conversation.

WHO YOU ARE

: Creative: Putting together two things to create a third thing no one’s ever seen before Productive: Acting on ideas to make things happen and get stuff done Collaborative: Focused on the greater good versus personal gain Adaptable: Ready and able to embrace change The base salary range for this position at the time of this posting is indicated below.

Compensation

varies based on job-related factors, including location, business needs, level of responsibility, experience, and qua