Snr Digital Strategist: CRM/WhatsApp Specialist

About Ogilvy Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities.

Ogilvy is a WPP company (NYSE: WPP). com , and follow us on LinkedIn , X , Instagram , and Facebook. About WPP WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com . The Role We are seeking an experienced Senior Digital Strategist: CRM/WhatsApp Specialist to join our Africa Operating Unit to coordinate the integrated delivery of ground-breaking work.

As a Senior Digital Strategist, you will help define how CRM, 1st party data, and conversational platforms show up strategically for our client's brands represented across Africa. This will be a role that sits at the strategic heart of our Africa-level campaigns. Owned channels, CRM, and WhatsApp sit at the forefront of our client's business.

What You’Ll Do

Be the voice of CRM and direct-to-consumer strategy for our client's brands you represent for continental Africa, supporting the leadership team, end-to-end teams and client services in delivering groundbreaking and effective consumer engagement strategy. Elevate our client's consumer engagement and loyalty by developing and executing advanced CRM strategies, leveraging owned platforms and WhatsApp as core direct-to-consumer channels. Drive strategies powered by strategic first-party data collection, advanced audience planning, and the use of Open Intelligence (AI tool).

Design highly personalised customer journeys, implementing innovative conversational marketing and loyalty programs that foster long-term brand advocacy. Partner with integrators, media partners, and broader capability teams to proactively identify digital engagement opportunities and ensure seamless CRM integration across all brand touchpoints. Assemble strategy into presentation materials and be comfortable presenting complex CRM, data, and communication flows to senior level clients.

Conduct on-site and remote workshops for category clients to optimise their CRM, loyalty, and conversational marketing strategies. Flex in your strategic approach, covering the following core competencies: CRM Lifecycle Strategy Conversational Marketing (specifically WhatsApp ecosystem chatbots) First-Party Data Audience Strategy Loyalty Advocacy Program Design Work with the end-to-end, data, and insights teams to utilise data analytics to optimise performance, measure conversion metrics, and add a strategic, data-driven layer to monthly reports for key clients. Inform CRM KPIs and define measurement and attribution solutions for clients.

Work with client services and creative teams to inspire and guide ideation, ensuring creative assets and conversational copy are optimised for direct-to-consumer platforms and in line with approved strategy.