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Lantern — Boston, Massachusetts
Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments. 4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. com .
About this Position As an Account Manager (Creator Affiliate), you will serve as a strategic leader and trusted partner for our customers, helping them build and scale full-funnel creator marketing programs that drive measurable business outcomes. You will play a critical role in connecting creator partnerships, affiliate marketing, paid amplification, and performance measurement to help customers achieve revenue, acquisition, and retention goals. In this role, you will foster a proactive, customer-first mindset, think creatively, exercise curiosity, and serve as a strategic advisor.
You will be counted on to build and nurture strong relationships with customer stakeholders, providing consultative recommendations and data-driven solutions that maximize creator performance and business impact. In this Role, You'll Get To: Lead and manage the success of your portfolio of customers by establishing and nurturing strong relationships, positioning yourself as a trusted advisor and primary point of contact from onboarding through renewal and growth. Develop and execute full-funnel creator marketing strategies that leverage creators across awareness, consideration, conversion, and retention objectives, aligning programs to customer business goals and KPIs.
Advise customers on affiliate and performance creator marketing best practices, including creator recruitment, commission structures, offer strategy, attribution models, conversion optimization, and performance measurement. Analyze creator, affiliate, and campaign performance data to identify growth opportunities, optimize investment allocation, and deliver actionable insights that improve efficiency, ROAS, revenue, customer acquisition, and other key business metrics. Manage high-volume communications with customers and creators, guiding strategy from creator sourcing and activation through content execution, affiliate enablement, optimization, and reporting.
Partner with customers to build scalable creator ecosystems by identifying high-performing creator segments, recruiting affiliate partners, and developing long-term creator growth strategies. Build and deliver strategic presentations to stakeholders within your book of business, including business reviews, performance reports, growth plans, attribution insights, and creator marketing roadmaps. Project manage creator and affiliate programs, ensuring operational excellence across campaign execution, creator onboarding, tracking implementation, promotional calendars, and performance optimization workflows.
Effectively manage contractual deliverables and customer expectations, including budget management, creator forecasting, performance pacing, KPI tracking, and ongoing stakeholder communication through recurring status meetings and strategic planning sessions.