As Director, Media Strategy, you will serve as a senior media strategist and client advisor across Highwire's portfolio of clients in a variety of industries including technology, healthcare, energy, financial services, professional services, and cybersecurity, with a primary focus on developing and executing C-suite thought leadership platforms that drive awareness and impact. You will own the development of executive visibility strategies that span high-stakes financial communications, corporate milestones, and evergreen thought leadership that sustains CEO and C-suite presence in top-tier media across all mediums. You bring deep fluency in both B2B and B2C media landscape and storytelling, with a sharp instinct for how emerging media outlets, formats, and platforms are reshaping how enterprises tell their stories.

You are a voracious consumer of media, news, and culture, you have journalists and producers on speed dial. You lead by doing, and you actively invest in building learning and development programs to enhance media strategies and pitching outcomes across the broader agency.

Key Responsibilities

C-Suite and SME Thought Leadership Executive Visibility Serve as the day-to-day strategic lead for C-suite thought leadership programs at major technology and healthcare companies, including enterprise software, AI, cloud, data infrastructure, cybersecurity, health technology, and life sciences brands. Develop and execute executive visibility strategies that establish C-suite leaders as authoritative voices across technology, healthcare, and the intersection of both. Build and manage evergreen thought leadership platforms that sustain executive presence between major news moments.

Provide strategic counsel to senior clients on message development, media positioning, and storytelling across earned and owned channels. Financial Communications High-Stakes Media Programs Lead media strategy for high-profile financial communications events, including earnings calls, IPO media programs, and corporate milestone campaigns. Develop proactive media narratives that support positioning before, during, and after financial events, including briefing top-tier financial and business press.

Build and maintain strong relationships with journalists and editors at top-tier financial, business and consumer media. Guide clients through sensitive or high-stakes communications moments, providing best-in-class media counsel on reputation, crisis, and leadership transition scenarios across sectors. B2B B2C Technology, Healthcare Emerging Media Maintain deep, current knowledge of the B2B B2C technology and business and consumer healthcare media landscapes; including emerging outlets and “new media” that are reshaping how enterprise technology and the future of healthcare stories are told.

Identify and pursue emerging media opportunities that position clients ahead of industry conversations, leveraging trend-based pitching and proactive storytelling. Monitor media trends, competitive coverage, and industry narratives to provide clients with proactive,data- and intelligence-driven strategic guidance. Agency-Wide Upskilling Media Excellence Design and lead agency-wide training programs that elevate media relations skills across Highwire's full roster of account teams.

Serve as an internal resource and advisor for account teams looking to strengthen storytelling angles, pitch strategies, media targeting, and executive visibility planning. Partner with practice leads and senior leadership to identify skill gaps across the agency and build structured learning pathways that address them. Champion a culture of media excellence agency-wide, raising the bar on the quality, creativity, and strategic rigor of earned media programs across all client verticals.