Highwire is reimagining what a creative designer can be. We are an AI-native, sector-expert, outcome-obsessed partner to the world’s most innovative companies. As our AI Design Lead, you sit at the intersection of human-centered creative craft and machine-driven scale.

You are a designer and a systems architect, defining how we build repeatable creative workflows that turn potential into influence. You will play a central role in operationalizing AI across our creative workflows, ensuring that our work maintains its gravity and cultural relevance while accelerating delivery. About You: You are a design hybrid with a deep appreciation for the traditional craft of visual communication and a forward-thinking mastery of AI.

You have spent the last three years in the trenches of LLM-driven platforms, moving beyond simple prompting to build scalable, production-ready creative systems. Your portfolio proves your ability to command large-scale brand work that resonates, and your experience demonstrates that you understand how to harness technology to amplify—not replace—the human element.

Key Responsibilities

Architect AI-Native Creative Systems: Partner with our Innovation and Creative teams to build and refine workflows that translate approved human-first designs into scalable, multi-format asset systems. Bridge Craft and Scale: Maintain Highwire’s standard for high-quality, high-gravity creative output while overseeing the automated generation, versioning, and adaptation of assets for global campaigns.

Requirements

, with mandatory human review and approval at all production stages before submission. ) into our daily creative lifecycle, streamlining the journey from concept to execution. Brand Compliance : Maintain and execute AI-assisted compliance checks against client brand guidelines and visual standards.

Modular Production : Build and version modular asset systems that can support scaled campaign production across formats and channels, with the flexibility to surge as launch volume fluctuates. Guardrails Maintenance : Maintain and update AI production guardrails libraries and brand standards documentation as brands and campaigns evolve, documenting prompt structures, workflow decisions, and asset versioning for team knowledge and QA purposes. Creative Governance QA: Conduct quality assessment of AI-generated output across diverse client industries (B2B tech, healthcare, financial services), ensuring assets meet brand standards and strategic intent before escalating to senior Creative leads for final approval.

Cross-Functional Collaboration: Partner with senior Creative leads and account teams to ensure all AI outputs align with client-specific marketing objectives, ensuring our technology-enabled services increase multi-service attachment and client ROI. Mentorship: Champion the use of AI tools across the wider creative team, fostering a culture of experimentation and raising the baseline of our agency’s AI fluency.

, generative image models, LLM-based layout tools). Prompt Art Direction Engineering : Demonstrated fluency in structuring, iterating, and version-controlling prompts within production AI environments, beyond what general LLM platforms can do. Proven Design Craft: A robust portfolio of large-scale brand work that demonstrates mastery of typography, layout, motion design, and visual storytelling—competing with top-tier agency work.

Strategic Technical Fluency: Proven ability to translate creative strategy into technical workflows; you don’t just understand the “what,” but the “how” of automating high-quality design.