Who We Are

Founded in 2012 out of the Stanford Social Algorithms Lab, NovoEd is an enterprise talent development technology provider that enables organizations to scale high-impact learning, mentoring, and practice. Built on proven learning science, the NovoEd Platform drives engagement, collaboration, and skill application to develop a future-ready workforce. Global enterprises rely on NovoEd to foster deep capability-building and continuous workforce transformation.

Who Are You? The way enterprise buyers research, evaluate, and purchase has fundamentally changed — peer trust, dark funnel research, AI-assisted discovery, and committee-driven decisions now define the journey. The companies that win in this environment are the ones designing their go-to-market for how buying actually works today.

That’s the opportunity in front of you: architect a modern demand generation system from a strong foundation, with the autonomy to shape strategy and the backing to execute it. You’ll own the full demand engine — inbound, outbound, brand-influenced demand, and the team that powers it — with a direct line to leadership and a true seat at the strategy table. What Will You Do?

Own the Demand Generation Strategy Develop a comprehensive view of our funnel, channel mix, martech stack, and team capabilities, and bring a clear strategic point of view within your first 30 days Design a modern demand generation system that balances inbound (organic search, content, brand), outbound (Growth Manager-led account engagement), and emerging channels (dark funnel, community, partner amplification, AI discoverability) Deploy ABX as a precision tactic — applied to the right ICP segments at the right time as part of a broader channel strategy Own pipeline contribution targets and the metrics framework that tracks them honestly: real pipeline Manage relationships with our paid media agency, web developer, and other 3rd parties as needed Lead and Enable the Growth Manager Team Directly manage and develop our established Growth Manager (SDR) team through coaching, skill development, and performance management Equip Growth Managers with high-quality sequence infrastructure, messaging playbooks, and account targeting frameworks.

Requirements

: attribution models, reporting views, and dashboards that give leadership an honest view of pipeline health and channel contribution Collaborate with RevOps on lead routing, lifecycle stage definitions, scoring models, and data quality standards that support the demand engine What Skills Are Needed For This Role?

Director of Demand Generation