Company Overview At Modernize (a QuinStreet division) our mission is to simplify home improvement by inspiring motivated homeowners and connecting them with qualified contractors. Our foundation is based on 20 years as a driving force as Home Improvement Leads in online lead generation – connecting homeowners with high–quality contractors – in the $500 billion annually grossing home improvement market. We’re working hard on a new brand and new products to cater to homeowners and the most successful contractors in the industry.

We’re looking for sharp, motivated individuals to join our growing team. Teammates who enjoy using technology to solve problems will thrive in our dynamic startup environment. We have an open floor plan that encourages the entire team to participate in critical discussions and allows everyone to be a vital contributing factor.

You’ll enjoy our hip, newly renovated office in the heart of downtown with a view of the capital and the downtown skyline. Job Category We’re looking for an Event and ABM Marketing Manager to own our B2B event program, account-based marketing (ABM) initiatives, and enterprise loyalty and swag programs in the home services vertical. This is the sole field marketing role on the team and reports to the Director of B2B Marketing.

The person in this seat is 100% responsible for planning and executing 15+ B2B events annually and for building the programs that help us win and grow enterprise accounts. We are looking for an entrepreneurial self-starter who creates direction, moves quickly with a crawl-walk-run mentality, and proactively communicates with leadership throughout.

Responsibilities

Event Strategy and Execution (15+ Annually) Own the full lifecycle of 15+ B2B trade shows and events per year: research, selection, planning, execution, and evaluation. Submit a complete event plan for each show covering brand strategy, attendee strategy, budget, swag and shipment plan, booth logistics, and risk assessment. Ensure brand and product positioning is accurate and audience-appropriate at every event, including brand selection, messaging alignment with current go-to-market strategy, and validation of booth materials, signage, and collateral.

Proactively analyze data to recommend which internal departments should staff each event (Partnerships, Sales, Account Management), with rationale tied to event audience, expected ROI, and account or partner relationships in attendance. Define attendee selection criteria in partnership with Sales leadership, using Salesforce data and revenue performance to prioritize accounts and reps invited. Manage all event-related vendor relationships including booth fabrication, storage, shipping, and event sponsorship contacts.

Deliver a written post-event recap after each show covering leads captured, meetings booked, opportunities created, spend versus budget, and a clear keep-or-cut recommendation. Maintain a rolling 12-month event calendar and present updates to leadership monthly. Build the operational processes that keep a high-volume event, ABM, and loyalty program running smoothly, including intake, vendor workflows, reporting templates, and approval paths.

Account-Based Marketing (ABM) Own Modernize's ABM strategy for enterprise accounts, including target account selection, campaign design, and execution. ) Work with Product Marketing to identify the most effective messaging, value propositions, channels, and calls to action for priority personas and target accounts. Pilot new ABM initiatives in a focused form, measure results, and scale or pivot based on data.

Track campaign ROI and recommend reallocation of spend based on what is working. Enterprise Loyalty and Swag Programs Own loyalty, incentive, and swag programs end to end: idea generation, written proposal, execution, and post-program tracking.