Senior Director, Product Marketing

AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide.

Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications. AtriCure’s Isolator® Synergy™ Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure’s AtriClip® Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide.

AtriCure’s Hybrid AF™ Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure’s cryoICE cryoSPHERE® probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. com or follow us on Twitter @AtriCure.

We foster a culture of inclusion by embracing diverse experiences and individuals where everyone’s authentic self is welcome. We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally. POSITION SUMMARY: The Senior Director, Product Marketing is responsible for owning and advancing the overall strategy, growth, and performance of the Pain Management portfolio.

This role leads the business case for sustained portfolio growth, owns enterprise ‑ level portfolio and lifecycle strategy, and drives both upstream innovation and downstream commercialization initiatives across the pain management therapy area. The position serves as the primary voice and champion for Pain Management, shaping the long ‑ term vision while ensuring disciplined execution across multiple products, platforms, and stages of maturity. This role is accountable for leading and influencing cross ‑ functional stakeholders—including Sales, Marketing, Training & Education, Research & Development, Operations, Finance, Quality, and Regulatory—to deliver differentiated solutions, successful product launches, strong customer and KOL engagement, and measurable business results across the full Pain Management portfolio.

ESSENTIAL FUNCTIONS OF THE POSITION: Own and lead the overall product marketing and portfolio strategy for the Pain Management business, serving as the primary voice and champion for the therapy area across the organization. Set the long ‑ term vision and growth strategy for Pain Management based on deep understanding of clinical practice, patient pathways, market dynamics, reimbursement, customer needs, and competitive landscape. , cardiac, thoracic, extremity), representing the portfolio in enterprise ‑ level portfolio governance, investment, and prioritization decisions.

Define and execute integrated product marketing strategies across the Pain Management portfolio, including value proposition development, positioning, messaging architecture, segmentation, go ‑ to ‑ market strategy, and launch excellence to drive adoption, revenue growth, and profitability. Establish and champion a data ‑ driven operating culture across the portfolio by defining key business, market, and performance metrics to inform decisions, prioritize investments, and track portfolio health and impact. Lead customer, clinician, and thought ‑ leader engagement across the Pain Management space, building strong partnerships with physicians, advanced practice providers, hospitals, health systems, and KOLs, and contributing to enterprise ‑ wide thought ‑ leader strategy and engagement models.

Guide innovation and future pipeline strategy within Pain Management by identifying unmet clinical needs, emerging technologies, evolving standards of care, and new market opportunities to inform product development and long ‑ range strategic planning.