About Fellow We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. ™ Reporting to the Founder CEO, the Chief Marketing Officer will lead Fellow’s global marketing and brand strategy across DTC, Wholesale, and retail channels.

This is a hands-on, executive role responsible for elevating brand presence, driving customer engagement, and positioning Fellow as a premium brand. This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy.

Key Responsibilities

include Brand Leadership: Define and execute Fellow’s global brand strategy, ensuring a consistent and elevated experience across all channels, touchpoints, and campaigns. Serve as an internal and external champion for brand excellence. Omnichannel Marketing: Oversee marketing efforts across DTC, retail, and wholesale, including product marketing, integrated campaigns, creative direction, eCommerce, and performance marketing.

Team Leadership Development: Build, lead, and scale a high-performing marketing organization from 6 to ~20+ across creative, brand, eCommerce, and integrated marketing functions. Product Launch Marketing: Collaborate closely with product and engineering teams to translate complex product technologies into clear, compelling stories that resonate with consumers. Commercial Accountability: Own the DTC business, including P L oversight and budget management.

Partner with sales, wholesale, and commercial teams to drive growth across channels. Creative Oversight: Lead all creative functions, including design, copywriting, and agency partnerships. Ensure marketing assets maintain elevated standards and reflect the sophistication of Fellow’s products.

Strategic Vision: Support the transition from coffee and espresso into a broader kitchen platform, shaping messaging, positioning, and GTM strategy to align with scaling ambitions.

Qualifications

Proven marketing leader with 10+ years of experience, ideally in premium consumer goods, home appliances, or design-focused physical products. Track record of building and scaling omnichannel brands from $100M+ toward $500M+, with strong consumer branding, DTC, and retail experience. Experience defining and executing a cohesive brand strategy across creative, product, retail, and digital channels.

Strong aesthetic judgment and brand sensibility, with experience telling complex product stories in a simplified, consumer-friendly way. Demonstrated ability to recruit, develop, and inspire high-performing marketing teams. Hands-on operator with both strategic and execution capabilities.

Experience managing budgets, including P L responsibility, media spend, and cross-channel allocation.

Who You Are

Thrive in a fast-moving, high-growth startup environment, working with a blank canvas to create the plan, execute it, and make independent decisions with confidence. Passionate about design, product excellence, and creating premium consumer experiences. Highly collaborative and influential, able to work across product, commercial, and executive teams to drive alignment and impact.

Comfortable in a fast-moving, high-growth startup environment with significant autonomy. Storyteller, able to simplify complex products and technologies without losing credibility or sophistication. Motivated to help Fellow evolve from a leading specialty coffee brand into a global kitchen platform.

Why You’ll Love This Role A creative, fast-moving environment where ideas turn into action.

Compensation

including employee equity plan Generous paid time off plan 401k with company contribution after 6 months of employment Medical/dental/vision insurance Better Yourself Wellness credit Better Your Community donation matching Monthly Fitness Stipe