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Teacher Apprenticeship Network — New York City, New York
Product Marketing Director - Emergency Medicine (Contract Position for 6 months) This is a temporary position (40 hours a week) engaged for a defined period and does not constitute an offer of or commitment to permanent employment. This position should be East Coast based - preference for NYC or tri-state AreaThis is an hourly position - Our estimated rate is $120 an hour. Company Description At Butterfly Network, we’re leading a digital revolution in medical imaging, transforming an industry that has long relied on bulky, analog systems.
With our proprietary Ultrasound-on-Chip™ technology, we’re democratizing healthcare by shifting ultrasound from the expensive, stationary systems of the past to the connected, mobile, and software-enabled platforms of today. In 2018, we launched the world’s first handheld, whole-body ultrasound, Butterfly iQ – followed by iQ+ in 2020 and iQ3 in 2024, each more powerful than the last. Our innovation doesn’t stop at hardware.
Butterfly combines our advanced device with intelligent software, AI, services, and education to drive adoption of affordable, accessible imaging. Our technology is proving to help clinicians, clinics, and hospitals enhance care, cut costs, and expand imaging access. We’ve been recognized by Prix Galien USA, Fierce 50, TIME’s Best Inventions, Fast Company’s World Changing Ideas, among other awards.
We’re a team of bold thinkers, problem-solvers, and innovators ready to shape the future of medical imaging. Let’s build something extraordinary together! Role Overview As the Product Marketing Emergency Medicine director, you are responsible for driving our market insights, go-to-market strategy, sales enablement, and business growth in this key specialty.
As a subject matter expert in Emergency Medicine, you will own this specialty from A to Z, ensuring that Butterfly is the premier imaging solution for emergency departments, trauma teams, and urgent care settings. You will work cross-functionally with Product, Sales, Partnerships, Regulatory, Clinical and other teams to drive adoption, revenue growth, and market leadership globally.
Key Responsibilities
Commission market research and conduct regular customer/KOL interviews to identify evolving needs and emerging applications for point-of-care ultrasound (POCUS) in emergency settings. Influence the product roadmap to optimize speed, accuracy, and ease of use for clinicians working in high-pressure environments. Whole Solutions Product Positioning Messaging: Craft compelling, differentiated messaging that clearly articulates our value proposition in Emergency Medicine to healthcare decision-makers, IT leaders, and clinicians.
Develop targeted messaging for key POCUS applications in trauma assessments, FAST exams, cardiac and pulmonary evaluations, vascular access, and procedural guidance. Identify key differentiators and refine Butterfly’s positioning for emergency clinicians. Pipeline Development Lead Conversion: Drive demand generation and engagement strategies that accelerate lead conversion and revenue growth among emergency departments, urgent care centers, and pre-hospital settings.
Develop targeted programs to drive adoption among emergency physicians, advanced practice providers, and pre-hospital care teams. S.