The Company: Faraday Future is a California-based technology company focused on the design, engineering, and development of intelligent, connected electric vehicles and related artificial intelligence–enabled technologies. Founded in 2014, the Company’s mission is to disrupt the automotive and technology industries by creating user-centric, technology-first experiences. The Company, together with its controlled subsidiaries, operates across multiple technology-driven areas, including AI electric vehicles, robotics, and its crypto business (AIXC), all under its upgraded Global EAI Industry Bridge Strategy, marking the beginning of a new chapter in AI mobility and Web3 integration.

The Company aims to leverage the latest technologies and world’s best talent to realize exciting new possibilities across all of these lines. Faraday Future’s automotive business exemplifies its vision for luxury, innovation, and performance, while its FX strategy aims to introduce mass production models equipped with state-of-the-art luxury technology derived from the FF brand, targeted towards a broader market with middle-to-low price range offerings. FF’s Robotics business extends this vision into intelligent embodied AI, building a new generation of consumer and commercial robotics products that connect seamlessly with FF’s broader AI mobility ecosystem.

FF is committed to redefining mobility through AI innovation. Join us in shaping the future of intelligent transportation and technology by creating something new, something connected, and something with a true global impact. Your Role: The Head of User Acquisition, Robotics owns top-of-funnel growth across paid, organic, and partnership channels for FF’s Robotics business.

Reporting to the UES Leader, this role is accountable for delivering qualified user volume, traffic, and leads at target CAC into every downstream sales channel – FF Par, Direct, Ecommerce, Content Commerce, MarCom, and Community. The role will architect a measurable, AI-augmented acquisition engine spanning performance media, SEO, app store and platform optimization, affiliate and creator partnerships, lifecycle email/SMS, and waitlist programs.

Key Responsibilities

: Acquisition Strategy: Define the Robotics user acquisition strategy and budget, aligning channel mix, CAC targets, and volume forecasts with the UES annual plan. Performance Marketing: Own paid media across search, social, video, programmatic, and connected TV; build and optimize a measurement stack covering attribution, MMM, and incrementality. , Baidu, Xiaohongshu, Douyin search).

Partnership Affiliate Acquisition: Build a partnership and affiliate program that brings Robotics into adjacent ecosystems (developer, creator, smart home, B2B integrators). Waitlist Pre-Order Programs: Architect waitlist, reservation, and pre-order programs that maximize conversion from interest to deposit to delivery. Lifecycle CRM Acquisition: Partner with the Head of User Operation to convert prospect data into active opportunities through email, SMS, push, and in-product messaging.

AI-Native Growth: Embed AI tooling across creative production, audience targeting, copy testing, and bid management to compound acquisition efficiency over time. Cross-Channel Hand-Off: Define and instrument the hand-off SLAs and lead quality definitions between Acquisition and each downstream sales channel. Measurement Reporting: Operate a weekly growth review with a single source of truth for channel performance, CAC, conversion, and forecast accuracy.

Team Leadership: Build and lead a high-performing acquisition team across performance, SEO/ASO, partnerships, and analytics.

Qualifications

: Experience: 15+ years in user acquisition / growth marketing, with at least 5 years leading multi-channel acquisition teams at a senior level in consumer t