Director, Membership Growth & Engagement

The Director of Membership Growth Engagement is responsible for driving membership growth, engagement, and retention through innovative, data-informed strategies. Partnering with the Vice President of Membership Components, this role leads long-term planning, recruitment initiatives, and efforts to strengthen the member value proposition. The Director provides oversight of engagement across programs, services, and advocacy, ensuring a high-quality member experience and alignment with organizational goals.

They leverage data and insights to guide decision-making, improve satisfaction, and optimize performance. C.

Responsibilities

: This position does have direct supervisory

, which may include serving as a coach and mentor for those they supervise.

: Strategic Leadership Membership Growth Serve as a strategic thought partner to the Vice President of Membership Components on recruitment initiatives and long-term membership growth goals. Develop and implement strategies to achieve net membership growth, high retention rates, and long-term financial sustainability. Build and manage a robust prospect pipeline using market intelligence, cross-functional collaboration, and direct outreach.

Create and implement innovative annual recruitment campaigns to meet and exceed membership targets. Assess and recommend opportunities based on markets and trends to strengthen and expand membership. Membership Value Engagement Support the integration of the membership value proposition into organizational strategic planning.

Benefits

, services, and engagement models. Lead and support initiatives that drive member engagement across programs, services, and organizational priorities, ensuring alignment with broader business goals. Guide and support efforts to partner with internal stakeholders to optimize member recognition programs and elevate the overall member experience.

Facilitate collaboration to advance member engagement in advocacy, programs, and key organizational initiatives. Member Insights, Research Satisfaction Conduct annual assessments of member satisfaction, needs, and service value through surveys, interviews, and data analysis. Provide actionable insights and metrics to inform programmatic priorities and strategic decisions.

Commission and analyze demographic reports and membership dashboards to track trends and composition. Gather and interpret membership data to deepen organizational understanding of member needs and behaviors. Marketing Communications Partner closely with Marketing Communications leadership to execute integrated membership marketing strategies and recruitment and retention campaigns.

Collaborate on the development and deployment of print and digital materials that effectively communicate the value of membership. Operational Excellence Program Management Evaluate and streamline recruitment, retention, and engagement activities in collaboration with IT and Marketing teams.

Oversee vendor relationships supporting membership marketing, engagement, and related services. Continuously improve operational efficiency and effectiveness within membership functions. Financial Performance Revenue Growth Monitor membership performance against budget and implement strategies to meet or exceed revenue targets.

Forecast membership trends and evaluate financial performance to inform planning. Identify and recommend non-dues revenue opportunities to diversify income streams. Organizational Collaboration Education Educate staff across the organization on membership strategy and foster cross-departmental collaboration.

and improve service