Manager, Global Go-to-Market, NAM, Core Games

Who We Are

2K publishes some of the most recognized video game franchises in the world, including Borderlands, BioShock, NBA 2K, WWE 2K, PGA TOUR 2K, XCOM, and Sid Meier’s Civilization. Our marketing teams work in close partnership across regions and functions to deliver high-quality, player-focused campaigns that support our business goals. The Role The Manager, Integrated Marketing – North America is an execution-focused role responsible for supporting the delivery of North America marketing campaigns within established Global GTM frameworks.

This role partners closely with Global GTM leadership, regional stakeholders, and cross-functional teams to implement campaign plans, manage assets and timelines, and ensure high-quality execution across assigned titles. The Manager does not own global strategy, investment decisions, or cross-functional orchestration.

What You Will Do

Reporting to the Director, Global GTM, you will: Campaign Execution & Delivery Support the execution of North America marketing campaigns for assigned titles, following established global strategy, positioning, and campaign frameworks Coordinate campaign timelines, asset delivery, and executional milestones across internal teams and external partners Track execution progress and flag risks or delays to leadership Cross-Functional Coordination Partner with creative, media, social, retail, and agency teams to ensure assets are delivered on time and aligned to approved campaign plans Serve as an executional point of contact for North America campaign components, escalating issues as needed Support coordination with global teams by sharing updates, materials, and executional learnings Operational & Performance Support Assist with campaign reporting by consolidating performance inputs, status updates, and post-campaign summaries Support budget tracking and invoice management under the direction of Global GTM leadership (no independent budget ownership) Document executional learnings and contribute to best-practice sharing across the team What This Role Is Not To ensure clarity of scope, this role does not : Own global or regional GTM strategy Set investment strategy or control marketing budgets Act as the final decision-maker across functions Lead cross-functional orchestration or campaign architecture Represent the business in franchise-level or executive planning forums

What We’Re Looking For

Strong executional marketer with experience delivering integrated campaigns Comfortable operating within clearly defined frameworks and processes Highly organized with strong attention to detail and follow-through Collaborative, reliable partner who communicates clearly and escalates appropriately Able to manage multiple workstreams in a fast-paced environment

Qualifications

4–6 years of experience in marketing, integrated marketing, or campaign execution Experience working with agencies and cross-functional partners Experience in Gaming is a MUST Familiarity with consumer marketing, digital campaigns, or live service titles a plus Bachelor’s degree required The pay range for this position in California at the start of employment is expected to be between $100,000 and $130,000 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, suchas job-related knowledge, skills, experience, and other objective business considerations.

Compensation

package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our401(K) plan and Employee Stock Purchase Program.

Benefits

at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time o