Senior Product Director – NetSuite WMS Location: Jacksonville, FL, Highlands Ranch, CO or Remote We exist to transform our customers and change lives Headquartered in Jacksonville, FL, RF-SMART® is a global software company focused on delivering world-class mobile supply chain management (SCM) applications for inventory management, manufacturing, shipping, and related supply chain arenas across industries. If you are energized by transforming customers and changing lives by bringing software features to market that solve business problems, then RF-SMART may be right for you.

About The Role

: Join RF-SMART as we scale our NetSuite WMS platform serving customers worldwide. As Senior Product Director, you'll lead a team of 10 + product leaders focused on product vision and strategy that powers critical warehouse and manufacturing operations, helping businesses move, track, and fulfill millions of items daily with speed and accuracy. In this senior leadership role, you'll own product strategy for B2B SaaS platforms focused on warehouse management, manufacturing execution, and mobile operational workflows.

You'll build and mentor a high-performing product team while partnering closely with Engineering, Sales, Services, and Executive Leadership to drive growth and customer value. We're looking for a product leader who excels at translating market insights into compelling product strategy, developing high-performing teams, and driving alignment across diverse stakeholders—all while maintaining focus on customer value and business outcomes.

Key Responsibilities

: Product Strategy Execution Own product vision, strategy, and roadmap for WMS, Manufacturing, and Mobile solutions, aligned to company growth objectives. Understand market trends and competitive landscape to identify unique value propositions. Develop product packaging and licensing to maximize customer value and revenue.

Oversee the development of compelling product narratives that clearly communicate customer value and competitive advantage. Ensure strong integration and alignment with ERP systems as systems of record. Product Leadership Team Development Lead, mentor, and develop Product Managers and Product Owners.

Establish and reinforce product management best practices, including discovery, prioritization, outcome-based road mapping, and customer validation. Build a high-trust, high-accountability product culture focused on customer value and business impact. Lead your team to make data-driven decisions to iterate and improve the product in-market.

Stakeholder Management Communication Act as the primary product leader for executive-level stakeholders across Product, Engineering, Sales, Services, Support, and Finance. Communicate product strategy, tradeoffs, and progress clearly and effectively to both technical and non-technical audiences. Partner closely with Sales and Services to ensure market readiness, customer adoption, and successful deployments.

Translate customer needs, market trends, and operational realities into clear product outcomes. Facilitate alignment across competing priorities while maintaining focus on strategic outcomes. AI Enablement Product Innovation Champion the adoption of AI-enabled capabilities in both internal product workflows and customer-facing solutions.

Identify opportunities where AI can improve operational efficiency, decision-making, and user experience within WMS and Manufacturing environments. Encourage responsible, practical, and outcome-driven use of AI across product teams. Core Competencies: Strategic Thinking and Market Insight Proven ability to define and communicate a compelling product vision and roadmap aligned with business goals.

Deep understanding of market trends, customer needs, and competitive dynamics, particularly in SaaS, e-commerce, and supply chain domains. Strong analytical mindset with experience using data, customer feedback, and research to inform decisions.