About Malbon Committed to golf's evolution, Malbon is a lifestyle brand revolutionizing the sport by weaving in the energy of fashion, music, art, and design. Founded in Los Angeles in 2017 by Stephen and Erica Malbon, the brand is rooted in a bold philosophy of self-expression and inclusivity. Its distinctive apparel and accessories set Malbon apart, guided by the power of collaboration and community.

From global partnerships with Nike, adidas, and New Balance to ambassadors like PGA Champion Jason Day and LPGA standout Charley Hull, Malbon’s not just reshaping golf—they’re building a movement. Malbon is looking for a Director, Growth Marketing to join our team! This person will report to the VP, Digital and own our performance marketing strategy across paid media, customer acquisition, and growth initiatives.

The ideal candidate is equal parts strategic leader and hands-on operator, with experience scaling omni channel consumer brands through data-driven marketing. Location: Malbon HQ is based in Santa Monica, CA. We operate on a hybrid schedule of 3 days per week in-office.

What You'Ll Do

Growth Strategy, Channel Ownership Media Investment Lead integrated growth marketing strategy across Paid Social, Paid Search/Shopping, CTV/OTT, Affiliate/Partnerships, brand media, and test channels Own the channel plan and media investment strategy for evergreen acquisition, product launches, promotional moments, seasonal campaigns, brand campaigns, and audience expansion Set goals by channel, campaign, consumer segment, product/category, and funnel stage, with a focus on new customer growth, incremental revenue, CAC/nCAC, ROAS/MER, payback, LTV:CAC, contribution margin, and media efficiency Allocate budgets across demand capture, paid social prospecting, retargeting, upper/mid-funnel demand creation, affiliate, CTV/OTT, and emerging media opportunities Drive platform-level rigor across campaign structure, bidding, targeting, audiences, product feeds, budget pacing, tracking, launch readiness, QA, and optimization cadence Partner with Finance and Analytics on forecasts, scenario models, incrementality guardrails, and investment recommendations that balance scale, profitability, and long-term customer quality Ad Creative Strategy, Campaign Briefing Channel Testing Lead paid media creative strategy and briefing across paid social, paid search/shopping, CTV/OTT, affiliate, and brand media campaigns Translate business priorities, audience insights, product/category focus, and channel learnings into briefs that internal teams and agency partners can execute against Build a creative learning agenda across hooks, claims, value propositions, creator/UGC concepts, formats, offers, messaging angles, and customer objections Evaluate and test channels and tactics such as YouTube, TikTok, retail media, marketplace advertising, podcasts/audio, social commerce, and AI-enabled media or creative tools Partner with Brand and Creative to ensure acquisition and brand media remain on-brand while producing measurable consumer and performance learnings Consumer KPIs, Measurement, Reporting Financial Management Own growth marketing reporting and performance across customer acquisition and revenue goals Analyze campaign and channel performance to identify opportunities and optimize results Deliver actionable insights and recommendations that inform marketing strategy and investment decisions Partner cross-functionally with Analytics and Finance on forecasting, measurement, budgeting, and reporting Use data to shape channel strategy, creative direction, and future testing initiatives Agency, Vendor, Platform Cross-Functional Leadership Manage a large portfolio of external agencies, vendors, platform partners, media reps, and technology partners across scopes, deliverables, workback plans, budgets, contracts, and business cases Establish clear operating rhythms across internal stakeholders and external partners, including weekly optimizations, test reviews, budget