Marketing Manager (Swedish Speaker)

We are Kaizen Gaming Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment. 700 Kaizeners, from 40+ nationalities spreading across 3 continents.

Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?

Let's start with the role We are looking for a Marketing Manager to lead the marketing strategy and execution for the Swedish market, while being based in our Malta office. Reporting to the Country Manager, you will be responsible for driving sustainable growth, strengthening the Betano brand, and delivering best-in-class marketing initiatives across all customer touchpoints. Working closely with central Marketing, Commercial, Product, CRM, Performance Marketing, Content and Creative teams, you will develop and execute market strategies that deliver commercial results while ensuring full compliance with the Swedish regulatory framework.

Requirements

and internal compliance standards; Act as the local marketing expert for Sweden, building strong collaboration across international teams and representing the market internally. What you'll bring: Bachelor's degree in Marketing, Business Administration or a related field; 5+ years of experience in a marketing leadership role with a proven track record of driving commercial growth. Experience in online gaming, sports betting, digital entertainment or another highly regulated industry is preferred but not essential; Strong understanding of the Swedish market, consumer behaviour and media landscape; Proven experience managing integrated marketing campaigns across both online and offline channels; Strong commercial acumen with the ability to translate business objectives into effective marketing strategies; Excellent analytical skills and a data-driven approach to decision making; Experience managing marketing budgets and delivering measurable commercial results; Ability to work effectively with cross-functional teams across multiple locations and cultures; Strong communication, stakeholder management and project management skills; Passion for sports, gaming and digital entertainment; Fluency in Swedish and English, both written and spoken.